Director, Product Management - Global Store Discovery

For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career. We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.

Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you're ready for it, we want you to join our team.

Job Summary

The Director, Product Management – Global Store Discovery will lead the global digital shopping discovery experience across desktop web, mobile web, and native apps. This role will own strategy, roadmap execution, experimentation, and cross-functional delivery for the core discovery surfaces that connect customers with products across iHerb’s global platform. Key areas of ownership include the homepage, search, product listing pages (PLPs), navigation, promotional and campaign landing experiences, personalized discovery feeds, and other browse and discovery surfaces across the site and app.

Job Expectations

Product Strategy & Vision

• Define and drive the global product vision, strategy, and roadmap for store discovery experiences across desktop, mobile web, and native apps.
• Build differentiated discovery experiences that improve product findability, browsing engagement, conversion, and customer retention.
• Develop customer‑centric strategies tailored for new and returning users across the full discovery journey.
• Identify emerging trends in AI‑powered search, personalization, recommendation engines, and competitive discovery experiences.

Product Ownership Areas

Homepage

• Own the global homepage experience as the primary brand and discovery entry point.
• Drive strategy for content layout, personalization, promotional placement, featured categories, localization and curated product surfaces.
• Optimize for engagement, new user acquisition, and returning customer activation across all devices.
• Partner with Merchandising and Marketing to enable scalable content operations and campaign execution.

Search

• Own the end‑to‑end search frontend product experience.
• Drive AI/ML‑powered search improvements including semantic search, vector‑based retrieval and AI‑driven shopping experiences.
• Partner with Data Science and Engineering to continuously improve search quality metrics and conversion rates from search.
• Support multilingual and global search experiences across all iHerb markets.

Product Listing Pages (PLPs)

• Own PLP experiences across category pages, brand pages, promotion pages, and search results pages.
• Optimize product card layouts, sorting and filtering options, pagination, and information hierarchy.
• Drive personalization of PLP ranking and product sequencing based on behavioral and contextual signals.
• Improve mobile‑first browsing and grid/list display experiences.
• Partner with Merchandising on promotional badging, deals visibility, and category curation strategies.

Navigation & Site Structure

• Own global navigation architecture including primary nav, mega‑menus, breadcrumbs, and category taxonomy.
• Drive improvements in site hierarchy, interlinking, and navigational discoverability.
• Support SEO‑driven structural improvements including internal linking strategies and URL architecture.
• Ensure navigation scales across international markets with localization and regional category structures.

Promotional & Campaign Discovery Surfaces

• Own discovery surfaces for promotions, deals, seasonal events, and campaign landing pages.
• Drive strategy for sale pages, deals hubs, clearance surfaces, and time‑limited offer discovery.
• Partner with Marketing and Merchandising to ensure campaign experiences are optimized for conversion and scale.

Leadership & Cross‑Functional Collaboration

• Lead and mentor a team of Product Managers and potentially Product Owners across store discovery domains.
• Drive strong collaboration across Engineering, Design, Analytics, Data Science, Marketing, SEO, Merchandising, and Operations teams.
• Establish product development best practices, experimentation rigor, and KPI accountability across all discovery surfaces.
• Communicate product vision, roadmap priorities, and business impact to executive stakeholders.

Data, Analytics & Experimentation

• Define and monitor KPIs including search conversion rate, search click‑through rate, PLP engagement, add‑to‑cart rates, homepage engagement, bounce rate, session depth, revenue per visitor, discovery‑driven AOV, personalization lift, and time‑to‑product‑found.
• Champion A/B testing and data‑driven decision‑making across all discovery touchpoints.
• Leverage customer insights, behavioral analytics, search analytics, and market research to prioritize initiatives.

Knowledge, Skills and Abilities

Required

• Proven experience owning large‑scale customer‑facing digital discovery experiences across web and mobile platforms.
• Strong expertise in e‑commerce search, browse, navigation, personalization, and conversion optimization.
• Deep understanding of search relevance, ranking systems, filtering/faceting, and AI‑powered search technologies.
• Experience leading global product initiatives across multiple international markets.
• Demonstrated success managing cross‑functional teams and influencing executive stakeholders.
• Strong analytical skills with experience using experimentation frameworks and product analytics tools.
• Excellent communication, prioritization, and organizational leadership skills.
• High degree of accuracy, attention to detail, and organizational skills; ability to multi‑task.

Preferred

• Experience in high‑growth e‑commerce, retail, marketplace, or consumer technology companies with global scale.
• Familiarity with AI/ML‑powered search, recommendation systems, and personalization platforms.
• Experience with mobile app ecosystems and mobile discovery optimization.
• Knowledge of SEO best practices including site architecture, structured data, and content discoverability.
• Experience with merchandising systems, promotional platforms, and content management at scale.

Education and Experience

• Bachelor’s Degree required.
• MBA or advanced degree preferred.
• Generally requires 12+ years of Product Management experience, including leadership roles in e‑commerce or digital retail with a focus on discovery, search, or shopping experiences.

Physical Demands & Work Environment

The position requires regular speaking and hearing, sitting, walking, climbing stairs, using hands and fingers, bending, stooping, and reaching with hands and arms. Activities such as lifting or moving office products up to 25 pounds may occur. The work environment is moderate noise, fast‑paced, and may require extended hours. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Compensation

Salary range: $204,000.00 – $250,000.00 USD.

EEO Statement

iHerb is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. iHerb provides equal employment opportunities to all applicants and prohibits discrimination and harassment.