Senior Director, Salesforce Marketing Technology

Are you a seasoned marketing technology leader with a passion for driving innovative digital engagement strategies? We're working on behalf of a forward-thinking organization seeking an AVP of Salesforce Marketing Cloud. This role offers a unique opportunity to influence platform direction, collaborate across teams, and lead a talented specialist - all in a dynamic, regulated environment. With a hybrid schedule that balances in-office collaboration and remote flexibility, you’ll thrive in a position that combines strategic oversight with hands-on execution. If you're ready to make a meaningful impact and advance your leadership career, this position could be your next great move. Key qualifications for the AVP of Salesforce Marketing Cloud include: Proven expertise in Salesforce Marketing Cloud, particularly Journey Builder and Email Studio Prior experience managing teams and performance within a corporate setting Strong understanding of digital marketing platforms and integrations Experience working in regulated industries (preferred) Salesforce certification is advantageous but not mandatory In this leadership role as the AVP of Salesforce Marketing Cloud, you will: Lead the development and execution of the platform’s strategic roadmap, ensuring alignment with organizational goals Oversee daily operations, system optimization, and future platform enhancements Collaborate with marketing, analytics, and digital teams to craft seamless, multi-channel customer journeys Administer cross-functional integrations between Salesforce, Marketing Cloud, and related tools Manage a Salesforce Marketing Cloud specialist, providing coaching and performance evaluations Establish and monitor KPIs to measure campaign effectiveness and drive continuous improvements Prepare and oversee the Marketing Cloud budget on an annual basis Perks and benefits include: Competitive base salary range of $112,000 to $146,500, with potential annual bonus up to 18% Flexible hybrid work environment, typically 2-3 days in-office per week Opportunities for professional growth and impactful leadership Collaborative, high-visibility role with cross-departmental influence Supportive workplace culture emphasizing integrity and excellence If you're ready to leverage your Salesforce Marketing Cloud expertise in a strategic leadership capacity, don’t miss this chance. W2 only. EOE. Additional Info Job Type : Full-Time #J-18808-Ljbffr Technology Council of Central Pennsylvania