Senior Product Marketing Manager

Gotransverse has been named a winner on Built In Austin’s 2026 Best Places to Work list. Check us out among Austin’s Best Places to Work, Best Midsize Companies, and Best Paying Companies. Gotransverse is more than just a company—we’re a team driven by innovation, creativity, and a shared passion for delivering world‑class billing and revenue solutions. Our culture thrives on collaboration, diverse perspectives, and a relentless focus on pushing boundaries to achieve excellence. Our headquarters is located in the heart of Austin, TX—one of the most dynamic and vibrant cities in the U.S. Known for its booming tech scene, Austin offers an exciting mix of top‑tier technology companies, live music, festivals like SXSW and ACL, and unique local experiences. We’re not just looking for talent—we’re seeking thinkers, problem‑solvers, and individuals who bring fresh ideas to the table. At Gotransverse, we value people who aren’t afraid to challenge the status quo and who thrive in a fast‑paced, dynamic environment. We believe in balancing hard work with a great sense of humor and camaraderie because life’s too short not to enjoy the work you do and the people you do it with. Why Work With Us? We believe in supporting our employees with a rewarding work environment and meaningful benefits. Here are just a few ways we invest in your growth, well‑being, and success: Professional Development - Grow your skills through workshops, training programs, and opportunities for advancement. Health & Wellness - Comprehensive health benefits to support your physical and mental well-bing. Work-Life Balance - Flexible work hours and remote work options to help you balance your career and personal life. GT's Hybrid Work Model - Gotransverse is excited to offer a hybrid model to their employees with the expectation of workin in our Downtown Austin office 2-3 days a week, depending on the role. This flexible hybrid approach gives team members the best of both worlds: focus time along with in‑person collaboration that fosters trust and unlocks creativity. Core Responsibilities Go-to-market and launches End-to-end GTM for major platform initiatives, including GT-M Mediation, GT-RM Revenue Manager, vertical solutions, and enterprise monetization capabilities Launch strategy, market narratives, value propositions, target personas, timelines, ownership, and post-launch follow‑up Coordination across Product, Sales, Partnerships, Customer Success, and leadership Positioning, messaging, and content Positioning and messaging frameworks across products, solutions, industries, buyer personas, and partner programs Differentiated narratives for Finance, Revenue Operations, Product, Billing Operations, and IT Website and digital product strategy, including product pages, solution architecture, SEO, answer‑engine optimization, and generative‑engine optimization Content strategy and editorial standards for blogs, solution briefs, case studies, white papers, newsletters, presentations, and executive communications Customer evidence: interviews, case studies, testimonials, and proof points Competitive intelligence and sales enablement Competitive positioning versus subscription‑first, lightweight billing, and legacy enterprise platforms Battlecards, competitive briefs, objection‑handling guides, comparison materials, and talking points Pitch decks, solution briefs, discovery guides, demo narratives, one‑pagers, and persona‑based messaging for CFOs, RevOps, Product, Billing Ops, and enterprise architects Sales training, launch briefings, and opportunity‑specific messaging Partner and ecosystem marketing Product marketing for strategic partners including ServiceNow, Avalara, AWS, and other technology and consulting partners Joint value propositions, co‑branded materials, integration messaging, partner enablement, co‑selling, and marketplace support Market intelligence and leadership Customer, prospect, and stakeholder interviews to inform messaging, product strategy, and enablement Buyer personas and buying‑committee frameworks Cross‑functional program leadership, playbooks, templates, and governance Executive presentations, strategic narratives, and decision‑ready recommendations Preferred experience Significant product marketing experience, ideally in enterprise SaaS, billing, fintech, revenue management, or other complex business platforms Demonstrated ownership of product launches and cross‑functional GTM Experience positioning technically complex products for business and executive audiences Messaging for multiple personas and enterprise buying committees Sales enablement, competitive positioning, partner/joint GTM, and executive presentations Strong writing, storytelling, presentation, and stakeholder‑management skills Comfort working across technical, commercial, creative, and executive teams Ability to work from the Austin office 2–3 days per week Relevant tools HubSpot, Salesforce, ServiceNow, Google Analytics, Canva, Monday.com, LinkedIn, BusinessWire, and AI‑assisted research, content, and productivity platforms. If you know how to turn complex monetization products into stories that help enterprise buyers say yes, we’d like to talk. #J-18808-Ljbffr