Product Marketing

We are seeking a Product Marketing Manager to help commercialize and grow our small and medium‑sized business (SMB) offers, with a strong emphasis on retail, healthcare, and professional/personal services. This critical hire will partner closely with the go‑to‑market team and collaborate across Product, Engineering, Sales, Customer Success, Partnerships/Channels, Operations, Support, Finance, and Marketing to ensure successful launches and continuous improvement of existing solutions. Responsibilities Segmentation & ICP: Define SMB segments/ICP, priority use cases, and persona needs (e.g., owner, GM, practice manager), including clear jobs‑to‑be‑done. Positioning & narrative: Own the positioning architecture versus alternatives/competitors; write and maintain the messaging framework and ensure consistency across channels. Packaging & pricing: Lead packaging and pricing recommendations; partner with Product and Finance on offer design and monetization. Launch excellence: Own end‑to‑end launch plans (tiering, success metrics, readiness); drive post‑launch iteration to improve adoption and performance. Sales & channel enablement: Create repeatable plays, pitch decks, talk tracks, objection handling, and competitive battlecards—optimized for fast SMB sales motions and partner delivery. Voice of Customer & insights: Run/partner on customer discovery, win/loss, and competitive intelligence; turn insights into roadmap input and GTM actions. Lifecycle & adoption: Partner on onboarding, in‑product messaging, retention, and expansion motions—accounting for SMB churn dynamics and implementation constraints. Subject matter expert: Support business process questions, sales presentations, messaging deliverables, and training content planning and delivery. Cross‑functional leadership: Partner closely with Product, Sales, Channel, and Marketing to ensure alignment, execution readiness, and measurable outcomes in a matrixed organization. Qualifications Basic Qualifications: Master’s degree, or equivalent work experience; 10 or more years of experience in project management activities. Preferred Qualifications: 10+ years of experience in product marketing, product commercialization, or go‑to‑market roles. Proven experience marketing to small and medium‑size business (SMB) buyers (owner/operator personas) and/or multi‑location SMB customers. Experience leading launches from planning through post‑launch improvements, including sales enablement assets and training. Comfort using data to make decisions (e.g., market sizing, funnel analysis, cohort/adoption metrics) and set measurable success criteria. Strategic and thoughtful communicator with outstanding written and verbal communication skills and a track record of turning complex products into simple, customer‑reading messaging. BA/MBA in marketing, or other business related field; strong understanding of the healthcare payments space. Ability to work independently, manage multiple priorities, and operate well in ambiguity. Demonstrated marketing and market research skills. Considerable knowledge of product/program development, pricing, implementation and strategic analysis. Experience working with partner‑led selling (resellers/ISVs/referral partners), including building materials partners can use to sell. Strong analytical skills (financial and competitive analysis; sizing opportunities; measuring adoption). Demonstrated management, leadership and interpersonal skills. Advanced degree in marketing or a related business field (MBA or other preferred, not required). Benefits HealthCare (medical, dental, vision) Basic term and optional term life insurance Short‑term and long‑term disability; pregnancy disability and parental leave 401(k) and employer‑funded retirement plan Paid vacation (2–5 weeks, depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year Equal Opportunity Employer U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E‑Verify U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States and certain U.S. territories. Pay Range $111,605.00 – $131,300.00 (actual range may differ by location). #J-18808-Ljbffr U.S. Bank