Product & Segment Marketing Manager-Insurance

Manager, Product & Segment Marketing – Insurance

SeekNow is transforming how insurance carriers see, assess, and act on property data. As we expand our technology and services platform, we're seeking a Manager, Product & Segment Marketing – Insurance to lead the go-to-market strategy and execution for our largest and most strategic vertical.

This is a high-impact, fast-moving role. You'll own the strategy, positioning, and marketing execution for the insurance segment - translating our capabilities into clear, differentiated value for carriers and adjusters. You'll move quickly, think commercially, and deliver in hours, not weeks, to stay ahead of the market and competition.

Key Responsibilities

Strategy & Market Leadership

• Own the end-to-end marketing strategy for the Insurance vertical, from market positioning and differentiation to campaign activation and enablement.
• Translate complex product and service offerings into simple, compelling value propositions that resonate with carriers, adjusters, and claims leaders.
• Lead competitive intelligence and market analysis; synthesize insights into actionable strategies for Product, Sales, and the Executive team.
• Conduct ongoing market research to identify trends, emerging needs, and innovation opportunities; feed insights into product roadmaps and GTM planning.
• Lead Product Advisory Groups with carrier executives and adjusters to validate new offerings and strengthen strategic relationships.

Differentiation & Thought Leadership

• Develop and own narratives that clearly define SeekNow's competitive advantage as the leading Property Intelligence Platform for insurers.
• Partner with the Content & Thought Leadership Specialist to produce compelling case studies, whitepapers, and point-of-view pieces that elevate our industry leadership.
• Drive creation of The SeekNow Way—standards and best practices that shape the future of property intelligence and claims innovation.

Content Development

• Develop high-quality marketing assets end-to-end, including case studies, whitepapers, blogs, webinars, and executive decks.
• Use AI tools to accelerate research, writing, and iteration—delivering professional-quality content at speed and scale.
• Collaborate with design and brand teams to ensure every piece reflects SeekNow's standards for clarity and credibility.

Campaign Orchestration & Collaboration

• Partner closely with Marketing Operations, Demand Generation, Customer Marketing, and Field Marketing to execute full-funnel campaigns that drive:
• New logo acquisition (with Demand Gen)
• Account expansion (with Customer Marketing)
• Thought leadership visibility (with Brand & Field)
• Build and run Account-Based Marketing (ABM) programs targeting top carriers and strategic growth accounts.
• Serve as the marketing lead and day-to-day partner for the Insurance Sales team, co-leading strategy sessions, aligning pipeline priorities, and ensuring marketing supports revenue objectives.
• Provide marketing enablement and content support for enterprise pursuits, renewals, and key product launches.

Measurement & Optimization

• Define KPIs for vertical performance, content engagement, and pipeline growth.
• Track campaign results and continuously refine strategy based on performance data.
• Partner with Marketing Ops to maintain full funnel visibility and reporting across the insurance segment.

What Success Looks Like

• Increased pipeline and revenue growth within the insurance vertical.
• Expanded share of wallet across Tier 1 and Tier 2 carriers.
• Clear market differentiation supported by strong thought leadership.
• Consistent delivery of high-quality, on-brand content at pace.
• Seamless alignment between Marketing and Sales, driving measurable ROI.

Qualifications

• 4+ years in B2B marketing, preferably in Insurance, InsurTech, or SaaS serving carriers or adjusters.
• Proven success in product marketing, segment marketing, or ABM.
• Deep understanding of insurance carrier workflows (claims, inspections, estimates, adjuster enablement).
• Exceptional storytelling and communication skills—able to translate technical concepts into business outcomes.
• Demonstrated ability to move fast, iterate quickly, and deliver in tight cycles.
• Strong collaboration skills across Product, Sales, and Marketing teams.
• Hands-on experience with Salesforce, HubSpot, and marketing automation tools.
• High comfort level with AI-driven content creation and automation workflows.

Benefits and Perks:

Seek Now offers a great benefit package, which includes health, dental and vision insurance, 401K with company match, paid time off (PTO), short and long-term disability insurance, AD&D insurance, life insurance, and more!

EEO Statement:

Seek Now is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. Seek Now does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Other Duties Disclaimer:

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Activities, duties, and responsibilities may change or new ones may be assigned at any time with or without notice.