Senior Regional Sales Representative (Western US) (United States)

About the Company

HSG Tech Inc. is an American Subsidiary of HSG Laser who is a fast-growing supplier in the global metal forming solution industry. We believe intelligent manufacturing changes future. Customers in 100+ countries have used and recognized our equipment and service. Please visit the web site for details about HSG:

Position Purpose:

The Senior Regional Sales Representative is responsible for driving sales growth, expanding market share, and developing and managing strategic channel partner relationships within an assigned US Territory. This role blends technical expertise, sales skills, and consultative selling to help our customers optimize their operations with HSG equipment.

Primary Responsibilities:

• Develop and execute strategic sales plans to achieve and exceed assigned revenue, profitability, and market share objectives

• Build, maintain, and actively manage an active sales pipeline and provide accurate sales forecasts, activity reports, and market strategy

• Conduct regular business reviews with channel partners to assess performance, identify growth opportunities, and implement corrective actions when necessary

• Coordinate equipment demonstrations, manufacturing and throughput assessments, and return on investment analyses to help customers evaluate and justify capital equipment investments

• Collaborate and participate in product knowledge transfer, sales training, and ongoing support to channel partners to maximize sales effectiveness

• Facilitate quotation and proposal activities, ensuring accuracy in equipment specifications, pricing, and commercial terms while maintaining profitability objectives

• Identify, develop, and close new business opportunities with OEMs, fabricators, contract manufacturers, and other strategic accounts within the assigned territory

Secondary Responsibilities:

• Collaborate with Product Management and Engineering to develop optimized machine configurations, validate cutting applications, and establish performance parameters tailored to each customers operational requirements

• Partner with Warehouse Operations to coordinate machine delivery timelines, oversee parts procurement requirements, and manage equipment inventory to support customer installations and ongoing business needs

• Serve as a liaison with the Service department to identify, coordinate, and execute customer warranty programs, preventive maintenance agreements, and ongoing service contract requirements, ensuring a high level of customer support and satisfaction

• Partner with the marketing department to develop and execute regional marketing initiatives, lead generation campaigns, and promotional activities

• Assist channel partners with opportunity qualification, sales strategy development, and customer presentations

• Participate in trade shows, industry conferences, customer events, sales meetings, and training programs to enhance market visibility and generate business opportunities

• Support customer retention initiatives by identifying opportunities for additional equipment, automation upgrades, service agreements, and consumables sales

Position Requirements:

• Bachelor’s degree or equivalent combination of education and experience required

• 6-8+ years sales experience in laser cutting or welding machinery industry

• Strong mechanical aptitude and ability to understand manufacturing processes, machine specifications, and technical applications

• Experience utilizing CRM software effectively

• Excellent presentation, negotiation, and follow through skills

• Excellent professional verbal, written, and interpersonal skills

• Persistent, disciplined, and motivated attitude

• Technical or engineering experience in laser cutting or related industry preferred

• Ability and willingness to travel 50% or more as required

• Must hold a valid US Driver’s License

Pay Rate:

Base Salary: $120,000 annually, plus commission, and accelerators for exceeding quota. At quota, earners exceed $158,000 through sales based commissions.

HSG is committed to ensuring equal employment opportunities to all qualified persons without regard to race (including associated hairstyles), color, religion, sex, gender identity, sexual orientation, national origin, ancestry, citizenship status, age, marital status, genetic information, military status, unfavorable discharge from military service, order of protection status, pregnancy, arrest record, disability, or any other status protected by applicable law. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. HSG participates in E-Verify and conducts pre-employment drug testing and background checks as part of our hiring process.