Digital Marketing Analyst (Web, Email, Marketing Automation & Account Base Marketing)

Sentry is seeking a Digital Marketing Analyst to execute digital marketing strategies and programs to support business unit objectives. This role will analyze digital campaign results and program performance to uncover insights and provide recommendations for ongoing digital marketing success. You will collaborate with the marketing team and IT to deliver effective integrated marketing programs for Sentry’s business units. This role provides best practice recommendations and ensures consistent brand messaging for digital programs. What You’ll Do Develop and execute digital campaigns ensuring alignment to offline and online digital marketing strategies and business objectives. Prepare reports and analyze campaign results and program performance to uncover insights, identify barriers when results are not met and provide business units with recommendations on how to ensure digital marketing success going forward. Execute and monitor online marketing programs such as Search Engine Optimization (SEO), Customer Relationship Management (CRM) email marketing and other digital programs. Evaluate program performance and take action to maximize Return on Investment (ROI). Collaborate with Corporate Marketing Specialists to provide daily support of business unit inquiries to ensure programs are meeting business objectives. Collaborate with marketing team to provide recommendations on digital strategies that align with offline and online marketing programs and support business unit objectives. Partner with marketing team to identify opportunities to use digital channels, programs and technology in the integrated marketing planning process to meet business unit objectives. Collaborate with marketing team and IT on the development, launch and maintenance of websites and digital programs. Additionally, you will Identify digital marketing trends and best practices to optimize online marketing spend and campaign performance. Ensure consistent brand and product communication throughout all digital channels. Ensure that communication and advertising projects adhere to branding and documentation standards, corporate standards and that proper approvals are received from management. Develop and maintain effective working relationships with other business unit associates, company executives and outside communication sources. Leverage an Account‑Based Marketing (ABM) platform to analyze website analytics and develop data‑driven marketing strategies. Work with web developers, user experience, SEO, and designers to implement content modeling, component enhancements, and website management to ensure a seamless digital experience. Provide data‑driven, actionable insights on website and marketing automation traffic based key performance indicators (KPIs). What it Takes Bachelor's degree or equivalent work experience (emphasis in marketing, communications, advertising or related field). Experience and knowledge of effective marketing strategies and background in digital marketing or eCommerce a plus. Experience managing digital marketing programs such as SEO, social media, CRM, online media, measurement & analytics and mobile marketing a plus. Ability to manage numerous priorities of high visibility programs. Strong analytical skills to ensure clear analysis and sound data‑based decision‑making. Strong written and oral communication skills. For this position, Sentry does not offer employment to holders of F‑1, J‑1, and H‑1 Visas. What You’ll Receive Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office. As a Sentry associate, you will have an in‑office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office. Meal Subsidy available for associates who report to an office. 401 first eight percent, plus immediate vesting to help strengthen your financial future. Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program. Generous Paid‑Time Off plan for you to enjoy time out of the office as well as Volunteer‑Time off. Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle. Well‑being and Employee Assistance programs. Sentry Foundation gift matching program to encourage charitable giving. Equal Employment Opportunity Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation. #J-18808-Ljbffr