Senior Marketer

Senior Marketer Sports Basement RocklinThis role is about building demand from the ground up—embedding Sports Basement into a new community through partnerships, events, and local storytelling that drive real traffic, real loyalty, and real impact. You'll take what's worked across the Bay Area and Southern California and adapt it thoughtfully to a brand-new market.If you're equal parts community builder, event operator, and strategic marketer, this role has your name on it. The Senior Marketer owns community-based marketing for the Rocklin region and plays a key role in shaping Sports Basement's regional marketing strategy as we expand. You'll work closely with the Sr. Director of Marketing and the Store GM to drive in-store traffic, partnerships, and brand presence—locally and beyond. This is a hands-on, high-visibility role with real ownership and room to build.What You'll DoDrive in-store traffic through community outreach, partnerships, and field marketingLeverage AI tools to research, identify, and proactively engage potential community, nonprofit, school, club, corporate, and tourism partners—expanding Sports Basement's reach and uncovering high-impact opportunities at scaleIdentify, develop, and manage regional partnerships with schools, nonprofits, clubs, leagues, and corporate partnersOwn large-scale regional events with company-wide impactDevelop and host high-quality in-store events that showcase Sports Basement as "so much more than retail"Extend and refine Sports Basement's Basementeer loyalty and community giving program at a regional levelSupervise and mentor Marketers or Assistant Marketers within your regionRepresent Sports Basement at community events and continuously seek new growth opportunitiesContribute engaging content for local and regional social mediaSupport marketing efforts that attract tourists and destination shoppersBalance creativity with business discipline—tracking ROI, impact, and learningsWhat Success Looks LikeStrong, sustainable partnerships that drive measurable trafficWell-executed events that feel authentic, energetic, and on-brandA visible, respected Sports Basement presence in the Rocklin/Sacramento communityPrograms that scale beyond one store and influence the broader companyWho You AreA proven relationship-builder who opens doors and creates win-win partnershipsStrategic and analytical, with experience developing high-ROI programsAn excellent communicator—written, verbal, and in personA confident event leader with strong logistics and execution skillsWarm, genuine, professional, and fun—you embody the Sports Basement brandA natural mentor and leaderDetail-oriented, organized, and comfortable juggling multiple prioritiesPassionate about outdoor recreation, wellness, and communityRequirementsStrong time management and organizational skillsSelf-starter with high ownership and follow-throughComfortable working on the sales floor and in the fieldFlexibility to work weekends, holidays, and the busy winter season (Thanksgiving–mid-January)Solid analytical skills and understanding of retail financial metricsProficiency in Google Workspace and CRM toolsAccess to a carJoyful, engaging energy (yes—this matters here)How to ApplyPlease include a cover letter answering the following:Why do you want to work in Sports Basement's Marketing Department, and why are you a good fit for this role?How would you describe the Sports Basement brand?What stands out most about our stores, and how would you communicate that to others?How would you drive the biggest impact for our new Rocklin location?What does Sports Basement do well in marketing today, and where can we improve?About Sports BasementSince 1998, Sports Basement has been more than a sporting goods store - we're a community hub offering the best brands at Basement prices, with giving back baked into our DNA. What started as a weekend-only shop in a San Francisco warehouse has grown into multiple fully stocked Bay Area locations, several newly opened Southern California stores, in-house snow and bike shops, a thriving rentals program, and a robust ecommerce website at sportsbasement.com. We've come a long way, and we couldn't be prouder of the company we've become.Our MissionWe're here to help our communities shine a little brighter, live a little greener, and make the outdoors more fun and accessible for everyone. Because your gear is more than just stuff, and we're more than just a store.Our Core ValuesA lot of companies say they care about customers, community, and the environment. We do too - but what sets us apart is how we actually live those values every day. A few principles that guide us:Couches before profitEconomical vs. ExtravagantVolunteer vs. DonateProximity vs ProductivityO.K. is not O.K.Doers vs. DegreesCreativity before efficiencyAutonomy before rulesYES! vs. NOSafety before speedBenefitsSports Basement offers competitive wages with real opportunities for advancement. Starting pay varies by location and experience - but the perks go well beyond the paycheck:Full health, dental, and vision coverage (full-time staff)Profit-sharing bonus pool40% off our already low prices — for life (after 2,000 hours worked)A fully stocked kitchen with free breakfast, lunch, and/or dinnerA free flight for every year-equivalent of hours workedFree skiing, camping, and biking trips through our Out of the Basement programFree use of rental gear40% reimbursement on out-of-pocket costs for individual sports activities401(k) planCompany ESOP retirement programFlexible scheduling for students