Director, Commercial Strategy & Market Development
MEDICILON USA CORP
Job Description
Job Description
Benefits:
- 401(k) matching
- Health insurance
- Paid time off
- Vision insurance
US Market Development & Commercial Strategy
- Develop and execute strategic marketing and market development initiatives to expand the company’s commercial presence in the US.
- Identify market opportunities, customer needs, and competitive positioning to support business growth.
- Partner closely with Business Development and scientific leadership to strengthen pipeline generation and customer engagement.
- Help shape and localize messaging and value propositions for US-based biotech and pharmaceutical clients.
- Lead targeted demand generation campaigns across digital marketing, events, webinars, and scientific outreach initiatives.
- Develop customer engagement strategies that increase awareness, lead quality, and conversion opportunities.
- Support commercial growth by creating programs that strengthen customer relationships and elevate market visibility.
- Translate complex scientific capabilities into clear, compelling, and commercially relevant messaging.
- Develop high-quality scientific marketing materials including case studies, technical content, presentations, webinars, and website copy.
- Partner with internal scientific teams to build thought leadership initiatives that enhance credibility in the market.
- Deliver technical seminars, lunch & learns, and other educational programs for customers and prospects.
- Oversee and optimize the company website, LinkedIn presence, email campaigns, and digital marketing initiatives.
- Partner with SEO and digital resources to improve visibility, engagement, and conversion metrics.
- Utilize analytics and CRM data to continuously evaluate and improve marketing effectiveness.
- Lead planning and participation for conferences, trade shows, scientific meetings, and industry events.
- Represent the company externally and strengthen relationships within the biotech and pharmaceutical ecosystem.
- Lead and mentor the US-based Marketing Manager with a collaborative, player-coach mindset.
- Work closely with China-based marketing colleagues to ensure alignment and consistent global execution.
- Collaborate cross-functionally with Business Development, scientific teams, and leadership to support company objectives.
- Ph.D., MS, or equivalent experience in biomedical sciences, pharmacology, drug discovery, or a related field.
- Experience within biotech, pharma, CRO, or preclinical services environments strongly preferred.
- Demonstrated success in commercial marketing, market development, scientific marketing, or strategic growth initiatives.
- Strong understanding of drug discovery workflows, including small molecules and biologics.
- Ability to influence commercial growth through marketing strategy, scientific communication, and customer engagement.
- Excellent communication, presentation, and cross-functional collaboration skills.
- Hands-on, adaptable, and comfortable building programs in a growing US organization.
- Experience supporting lead generation, market expansion, or customer acquisition initiatives preferred.
- MBA, business training, or Chinese language skills are a plus.
- Willingness to travel as needed.
Vacancy posted 5 days ago
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