Marketing Analyst/Coordinator

Job Description

Job Description

Digital Merchandising Strategy:

• Build compelling product storytelling and merchandising frameworks
• Develop category merchandising strategies aligned to revenue, traffic, and customer goals.
• Own online experiences across

  ? Homepage, Category pages, PDPs, MLPs, Curated Promotional Experiences and beyond

Promotional & Campaign Management:

• Develop and oversee execution of digital merchandising strategies supporting key drive period moments
• Lead campaign planning for major commercial events. (Black Friday, Prime-like experiences, Labor Day and other commerce holidays)
• Align loyalty and membership programs across lines of business
• Bundle and attach campaigns
• Coordinate initiatives (coupon, promo code experiences, trade in campaigns, gift with purchase programs, financing, etc.)

Customer Journey Optimization:

• Design and optimize product discovery tools, such as search, filters, and guided selling experiences.
• Continuously refine recommendation algorithms and sort order logic based on customer behavior and business priorities.
• Enhance category pages and product groupings to improve discoverability and conversion rates.
• Execute On site search, SEO and personalization best practices

Performance Management & Analytics:

• Monitor and report on KPIs
• Click through rates, Bounce, Site Engagement, AOV, Attach, CVR, Campaign Revenue, Etc.
• Translate data into optimization strategies and business opportunities.
• Analyze campaign effectiveness and customer shopping behaviors.
• Support executive reporting and performance awareness
• Utilize data on promotional lift vs operational difficulties to drive efficiencies

Cross Functional Leadership:

• Drive alignment on project priorities, timelines, risks and dependencies
• Lead recurring cross-functional meetings, QA reviews and launch readiness reviews
• Proactively identify risks, and develop mitigation plans to ensure successful delivery of launches
• Partner with marketing, product, UX, and analytics teams to align merchandising initiatives with broader business goals.
• Lead cross-functional projects to implement new merchandising features and enhancements.
• Serve as the primary point of contact for merchandising-related inquiries and decisions.

Operational Excellence:

• Develop standardized processes for digital merchandising workflows.
• Drive efficiency improvements through automation, documentation, and scalable workflows.
• Create playbooks and best practices for digital merchandising execution.

Qualifications:

• Bachelor's degree or better in Marketing, Business, operations or related field
• 5+ years' experience in ecommerce digital product operations or digital experience management
• Experience partnering with product, engineering, UX, analytics and marketing teams
• Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms
• Proven ability to manage multiple complex initiatives in a fast-paced environment
• Excellent project management, communication and stakeholder management skills.
• Strong analytical and problem-solving capabilities with experience using data to drive decisions
• Fluent in Microsoft Word, Excel, and PowerPoint
• Fluent in JIRA, Confluence, or equivalent project management systems
• Must be organized and highly detail oriented
• Ability to use and adopt AI tooling