Talent & Partnerships Lead, XCM Cross-Category, Cross-Channel Marketing

Were looking for a Talent & Partnerships Lead to join the XCM Creative Production team. This person will own the day-to-day sourcing vetting and engagement of celebrity and creator talent across Amazons global brand campaigns. Theyll serve as the connective tissue between XCMs Big Rock creative vision and the agency and management ecosystem that represents top-tier talent ensuring the right names surface at the right time for the right briefs. Beyond individual deals this role shapes XCMs broader talent strategy: building a forward-looking pipeline tracking cultural relevance maintaining agency relationships and advising creative leadership on where to place bets.

Key job responsibilities
**Talent Sourcing & Pipeline**

- Build and maintain a continuously updated talent pipeline spanning actors musicians athletes creators and cultural figures across categories and markets.


- Proactively surface talent options for upcoming campaigns matching creative intent audience alignment brand safety and budget parameters.


- Track cultural moments emerging creators and shifting audience affinities to keep recommendations current.

**Agency & Management Relationships**

- Serve as XCMs primary point of contact with major talent agencies (CAA WME UTA ICM) and independent management firms.


- Cultivate relationships that give the team early access to talent availability windows deal structures and scheduling constraints.


- Negotiate initial deal terms and coordinate with Business Affairs on contract execution.

**Big Rock Alignment**

- Partner with Big Rock creative leads and producers to translate campaign briefs into talent profiles and shortlists.


- Participate in early creative development to flag casting feasibility timing conflicts and budget trade-offs before concepts lock.


- Ensure talent selections ladder up to XCMs annual tentpole calendar and cross-campaign strategy.

**Talent Strategy**

- Develop and maintain XCMs talent strategy framework: who we pursue why and how we sequence investments across the portfolio.


- Advise leadership on category gaps competitive landscape (who competitors are signing) and long-term partnership opportunities vs. one-off bookings.


- Own post-campaign talent performance analysis. Track social lift earned media brand perception shifts and audience resonance to inform future casting.

**Cross-Functional Coordination**

- Collaborate with Legal Business Affairs and Brand Safety on vetting contracting and risk assessment.

A day in the life
You start the morning scanning overnight agency submissions a handful of availability checks you sent yesterday now have answers. One A-list name opened up for the Q4 window another passed. You update the talent tracker and flag the opening to the Big Rock lead before their 10am creative review.

Mid-morning youre on a call with a UTA agent walking through their client roster for a Spring sports campaign. Youre listening for schedule flexibility and deal appetite as much as star power. You take notes on two athletes worth a deeper conversation and schedule follow-ups.

Before lunch you join the weekly Big Rock sync. The team is debating two creative directions for a Holiday tentpole. You pull up comps share recent social engagement data on the talent in question and flag a timing conflict with one candidates press tour. The room shifts direction based on what you surface.

After lunch youre building a shortlist deck for a new brief that just landed. You pull from your pipeline cross-reference budget thresholds with Business Affairs and write up a point of view on each name: why them whats the risk whats the negotiation leverage.

Late afternoon you hop on a quick sync with the XCM production team about an upcoming shoot. Talents team has a rider question and a scheduling wrinkle. You broker a solution that keeps the shoot date intact without blowing the line item.

About the team
XCMs Creative team is the internal marketing team setting design and brand direction for Amazons global brand. Our mission is to be the most customer-centric collective of creative thinkers dreamers and doers. This manifest itself through visual design branding photography video social digital advertising and user experience design. We are responsible for branding and the creative development of style guides for the Amazon master brand and collaborate with business partners around the world to support a wide range of devices services features and retail categories. We apply strategic insight to delight customers -driving discovery engagement and trust. Were growing quickly and hiring the best. This is day one.

- 5 years of digital content management communications or content strategy experience

- 3 years of entertainment brand or production entity experience

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Santa Monica - 120500.00 - 163000.00 USD annually

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