Marketing Operations Specialist
Dijitally
At Dijitally we are partnering with a world-leading fintech brand who are transforming how marketing operates. The organisation is moving from manual execution to an AI-powered model where automation handles the build, and humans focus on strategy, architecture, and governance.
We're searching for a new Marketing Operations Specialist who can deliver today while helping design what comes next. In this pivotal role, you'll sit at the centre of Marketing, Sales, Analytics, and Engineering, ensuring campaigns run at scale, systems stay aligned, and the shift to AI actually works.What You'll Own Strategy & Lifecycle
- Design lifecycle journeys, nurture programs, and campaign architecture
- Build segmentation, audience logic, and lead scoring models
- Own Marketo configuration, architecture, and troubleshooting
- Manage Salesforce sync, lead flow, and data integrity
- Oversee integrations (LeanData, Goldcast, ChiliPiper, Contentful, etc.)
- Set up new channels, tracking, and lead routing logic
- Ensure compliance across global regulations (GDPR, CAN-SPAM, etc.)
- Maintain data quality, consent management, and attribution logic
- Own final QA and campaign launches
- Validate AI-generated outputs and handle edge cases
- Govern AI-driven campaign execution and workflows
- Help transition to an automated, scalable operating model
- Campaign builds and reporting
- Audience and segment management
- Lead processing, scoring and routing
- 5+ years in Marketing Operations
- Deep Marketo expertise + Salesforce experience
- Strong lifecycle, segmentation, and lead management knowledge
- Experience with integrations and troubleshooting complex systems
- Understanding of compliance and data governance
- Analytical mindset with strong attention to detail
- Comfortable working with automation and AI-driven workflows
Vacancy posted 3 days ago
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