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Marketing Coordinator

Somewhere

United States
Marketing Coordinator (Top-of-Funnel Growth)

We are seeking a proactive, creative, and systems-driven Marketing Coordinator to build the company's top-of-funnel engine from the ground up. This role is responsible for generating awareness, attracting qualified leads, and developing a consistent outbound marketing pipeline across Joaquin's three businesses.

This person will leverage AI tools, content automation, and raw media assets (photos & videos) to produce a steady stream of high-quality content and convert visibility into qualified meetings for the sales team.

Content Creation & Distribution
  • Create daily/weekly social media content using raw footage, photos, and field documentation.
  • Use AI tools (ChatGPT, Midjourney, Canva AI, Descript, etc.) to generate posts, captions, short-form edits, and promotional assets.
  • Maintain consistent posting cadence across platforms (Instagram, LinkedIn, TikTok, etc.).
  • Develop brand-aligned messaging for all three businesses.
Lead Generation & Funnel Building
  • Build and manage top-of-funnel marketing campaigns.
  • Identify and engage target accounts within the wine, vineyard, and agriculture ecosystems.
  • Launch basic advertising or boosted content campaigns to improve reach when needed.
  • Track and optimize lead flow using CRM and automation tools.
Outbound Support
  • Convert content engagement into qualified meeting opportunities.
  • Set appointments for the sales team, ensuring prospects meet basic qualification criteria.
  • Assist with email marketing, cold outreach, and nurturing workflows.
Analytics & Reporting
  • Monitor engagement, conversion rates, and content performance.
  • Provide weekly reports on KPIs such as leads generated, followers, and booked meetings.
Qualifications
  • 2–5 years in marketing, social media management, or content creation.
  • Strong experience using AI tools to accelerate content creation.
  • Ability to turn raw photos/videos into compelling content.
  • Comfortable operating autonomously and building systems from scratch.
  • Experience in agriculture, wineries, or food & beverage is a plus but not required.
Apply
Vacancy posted 5 days ago
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