Managing Director of Marketing and Growth

CLA is a top 10 national professional services firm where our purpose is to create opportunities every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than 8,500 people, 130 U.S. locations, and a global reach, we promise to know you and help you.

CLA is dedicated to building a culture that invites different beliefs and perspectives to the table, so we can truly know and help our clients, communities, and each other.

We are seeking a dynamic and forward-thinking Managing Director of Marketing and Growth. This role leads CLA's firmwide marketing engine, turning CLA-led relationships into measurable pipeline, expansion, and advocacy. They own the integrated marketing strategy and execution system across brand, product marketing, demand, content, lifecycle, operations/analytics, and field/ABM. They partner with leadership, growth, revenue enablement, L&D, service lines, CRLs, and agency partners to sharpen positioning, activate priority markets, and deliver measurable results.

How you'll create opportunities in this Managing Director of Marketing and Growth role:

Enterprise Marketing Strategy & Operating Model

• Establish the firmwide marketing strategy across its pillars
• Translate business priorities into an execution roadmap, decision log, integrated launch/editorial calendar, and clear priorities by industry, account, offer, and CTA.
• Set accountabilities and operating cadences across marketing pods, agency partners, revenue enablement, people development, business development, and firm leadership.

Brand, Positioning & Proof Leadership

• Own the firmwide narrative, message house, proof-point system, brand governance, and claim-safe language so CLA is credible, memorable, and differentiated.
• Guide agency-led brand and communications execution, including PR/AR, executive visibility, editorial governance, templates, internal communications, and reputation management.
• Build a proof-first content engine that converts CLA expertise, client outcomes, demos, research, case briefs, and SME insights into trust and field-ready assets.

Growth, Demand & Field Activation

• Lead repeatable demand programs across paid, organic, email, webinars, landing pages, nurture, and conversion paths tied to clear offers, scoring, routing, and follow-up SLAs.
• Stand up and scale ABM and field marketing for priority industries and named accounts, including account tiering, value hypotheses, workshops, executive events, and tailored follow-up.
• Partner with Principals, service leaders, and revenue enablement to deliver messaging, sales plays, talk tracks, templates, proof assets, and next-best-actions.
• Impeccable Client Service: Engage clients effectively; understand their needs, provide valuable advice, and build lasting relationships.

Lifecycle, Advocacy & Digital Experience

• Design lifecycle marketing programs that accelerate onboarding, adoption, time-to-value, retention, expansion, and seamless motions.
• Operationalize advocacy through references, case studies, testimonials, referrals, reviews, Client Advisory Boards, and reusable proof capture processes.
• Modernize the digital experience through website, landing page, microsite, interactive tool, content hub, and web-to-CRM strategies that improve conversion and visibility.

Performance, Operations & Leadership

• Own performance management through Rainmaker/Dynamics-aligned dashboards, attribution, funnel definitions, SLA adherence, data hygiene, experiment backlogs, and a single dashboard of truth.
• Prioritize marketing investments, budgets, vendors, technology, and agency support based on pipeline impact, conversion, velocity, expansion, advocacy, and ROI.
• Lead and develop senior marketing leaders and cross-functional pods, championing operational excellence, digital agility, responsible AI usage, and continuous improvement.

What you will need:

• Bachelor's degree is required. Combination of relevant experience, education, and training may be accepted in lieu of degree.
• A minimum of 12 years of relevant experience required, including senior leadership experience building and executing integrated B2B marketing strategies that connect brand, demand generation, product/offer marketing, content, lifecycle, marketing operations, analytics, field marketing, and ABM to measurable revenue outcomes.
• Advanced working knowledge of Microsoft (MS) Office applications (Word, Excel, PowerPoint, Outlook) and core marketing systems, including CRM/Rainmaker-Dynamics, marketing automation, web content management, analytics, attribution, campaign operations, and reporting platforms preferred.
• Demonstrated ability to translate strategy into an execution system, interpret funnel, pipeline, conversion, velocity, and ROI data, guide MarTech and agency strategy, enforce governance, claims discipline, data hygiene, routing/scoring, and SLA standards; and align brand, demand, content, lifecycle, field, ABM, and operations teams around measurable business outcomes preferred.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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Wellness at CLA

To support our CLA family members, we focus on their physical, financial, social, and emotional well-being and offer comprehensive benefit options that include health, dental, vision, 401k and much more.

To view a complete list of benefits, click here.