Demand Generation Manager

Marketing Role at BobyardBobyard Construction is a trillion industry still running on manual work. Contractors measure and count materials off drawings by hand — it takes forever, and it caps how many jobs they can bid. Bobyard uses AI to automate takeoffs and estimates, cutting takeoff time by 50–90% and letting contractors send more bids. We're Series A, backed by 8VC, Primary, and Pear, and growing uncomfortably fast.Marketing at Bobyard has real channels — paid, content, social, events, partnerships — and real early traction. What it doesn't have yet is one person turning those channels into a coordinated pipeline machine instead of five separate efforts competing for the same creative resources. That's this role. You'll own the strategy and channel mix, and you'll be judged the same way we are internally: on marketing-sourced pipeline dollars.Own the marketing-sourced pipeline number and report on it weekly against targetPlan and run integrated campaigns across paid, content, and events — set the audience, the goal, and the channel mix for each cycleBrief content, paid, and events teams so campaigns are planned together instead of competing for the same creative resources in real timeOwn MQL-to-SQO conversion tracking and work with Sales to keep speed-to-lead tight on high-intent leadsPartner with our GTM engineer on lead routing and attribution accuracy — you don't own the automation stack, but you live in itDefine nurture strategy — audience, stages, messaging, exit criteriaIdentify and pitch new channels worth testing, backed by a real case for why4+ years running B2B demand generation with a pipeline dollar number you personally owned and can talk through in detailStrong analytical instincts — you know your numbers cold and adjust budget based on what's converting, not what you planned three weeks agoA track record of working directly with Sales on lead handoff, routing, and conversionComfortable partnering with channel leads and marketing ops/automationReal experience running multi-channel campaignsB2B SaaS experience selling into a non-technical or trades-adjacent buyerExperience at a founder-led or early-stage company where you had to build the playbook, not inherit oneFamiliarity with HubSpot or similar$115K–$135K base + variable comp tied to quarterly pipeline targets + meaningful early-stage equity (4-year vest, 1-year cliff)A real number to own, and the room to build the whole motion around itA small, sharp marketing team already running paid, content, social, and events — you're the one who makes them work togetherHybrid in SF (101 2nd Street)We are proud to offer competitive, top-of-market compensation because we want to celebrate the dedicated people who ship amazing work and drive our success. Our individual compensation is thoughtfully tailored based on your role, experience, and contributions, alongside performance-based rewards.