Director, Digital Marketing

Marketing Manager

This role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

Role and Responsibilities:

• Collaborate closely with the Display Integrated Marketing team to create compelling marketing assets for digital channels and Sales support. This could be sales presentations or pitches, case studies, social content, event support, white papers, one-pagers or flyers, website content, webinars, etc.
• Oversee key team R&Rs:
• CRM & Lead Generation: launch and manage lead generation campaigns to generate pipeline and create demand for Sales execution. Measure results through regular performance reviews with agency partners to ensure pipeline health and marketing-led lead creation.
• Content & Social: oversee content and social calendar across LinkedIn, Facebook, Instagram, X and YouTube to ensure exposure of Display success stories and installs, identify new opportunities to expand reach and awareness, create pull through from written case studies and content from marketing campaigns and other touchpoints.
• Creative Services: oversee team of creative designers who develop content and collateral in-house. Provide timely feedback, ensure request pipeline is clean and properly timed, prioritize as needed for customer meetings.
• Work with cross-divisional and cross-functional groups, such as Sales, training and other business units, to maximize MDF spend and shared platforms
• Attend events as needed to participate in or oversee content filming and production on-site
• Share campaign performance reporting monthly and insights for new opportunities within digital channels with local and global marketing teams for visibility

Skills & Qualifications:

• Bachelor's Degree and 12+ years of relevant experience in Channel or B2B marketing
• Experience managing direct and indirect teams, to include agency oversight
• Prior experience in brand or channel marketing with emphasis on digital channel execution
• Familiarity with marketing and sales channels within high-tech product technology industry preferred
• Agency experience a plus
• Comfortable working in a dynamic, fast paced industry and matrixed organization with cross-functional partners
• Advanced Microsoft Excel and Microsoft PowerPoint knowledge and skills; AI fluency and prompting skills to create efficient workflows
• Must possess a strong articulate communication style, both written and verbal skills