Head of Growth & Marketing

Role Description

Are you an entrepreneurial marketer who wants the ownership and impact of a founder? As Prodia’s first growth/marketing leader, you will define and execute our go-to-market strategy from the ground up. This is a high-impact, hands-on leadership role for a growth-minded builder eager to scale a developer-centric product from 0 to 1. You will craft the vision for how thousands of developers discover and adopt Prodia, while also diving into the weeds to make that vision a reality. If you’re excited to drive user acquisition through creative developer-focused campaigns, content, SEO, community, and partnerships – all while shaping the product and brand – this role is for you. You’ll work directly with our CEO and founding team, with the autonomy to just ship things and the opportunity to have an outsized impact on Prodia’s success.

What you will do

• Develop & Lead GTM Strategy:
  • Define Prodia’s go-to-market plan and positioning.
  • Identify our ideal developer audiences and craft messaging that speaks to their needs.
  • Set growth targets and own the marketing roadmap to achieve them (from top-of-funnel awareness to conversion and retention).
• User Acquisition & Growth:
  • Own top-of-funnel growth – drive a steady pipeline of developers through organic and paid channels.
  • Kickstart our SEO efforts (technical SEO on our docs/site, keyword strategy) and launch content marketing initiatives (technical blog posts, tutorials, use-case demos) to capture search traffic.
  • Experiment with paid acquisition (search, social, developer forums) and optimize campaigns to minimize CAC while maximizing sign-ups.
• Content & Community Marketing:
  • Create and publish high-value content such as guides, videos, and case studies that demonstrate what developers can build with our API.
  • Engage with developer communities (Reddit, Hacker News, dev forums) to share knowledge (not just ads).
  • Plan and host developer-centric events – for example, webinars, workshops, hackathons or conference talks – to build awareness and excitement.
• Product Marketing & Launches:
  • Work closely with our product and engineering teams on feature launches and announcements.
  • Translate new technical capabilities into compelling value propositions and communicate them via launch blogs, release notes, and email updates to users.
  • Ensure our landing pages and documentation clearly convey Prodia’s value.
• Partnerships & Ecosystem:
  • Identify strategic integration partners (tools, platforms, or communities popular with our dev audience) and drive co-marketing opportunities.
  • Build our ecosystem presence so that Prodia is visible wherever developers build and create.
• Analytics & Experimentation:
  • Establish key growth metrics (website traffic, signups, activation rates, conversion, etc.) and a lightweight analytics dashboard.
  • Run experiments across the funnel – A/B test landing pages, try new channels or messaging – and iterate quickly based on insights.
• Cross-Functional Leadership:
  • Collaborate with engineering on product-led growth ideas (in-product prompts, onboarding flows).
  • Gather feedback from developers and inform the product roadmap.

Qualifications

• ~5+ years of experience across growth marketing, product marketing, or developer marketing.
• Strong understanding of developers or technical users.
• Proven success in driving user acquisition and growth.
• Excellent written and verbal communication skills.
• Genuine excitement about the intersection of AI and developer tools.

Requirements

• Experience in a product-led SaaS or developer tool environment.
• Technical aptitude; comfortable digging into how our API works.
• Familiarity with analytics tools and A/B testing.
• Ability to craft a clear narrative about Prodia’s product.
• Experience organizing events or developer programs is a plus.

Benefits

• 100% remote work from anywhere in the world.
• Autonomous work; set your own pace.
• Health, Vision, and Dental benefits; Prodia covers 100% of the cost for employees.
• Generous tech allowance for any office setup you need.
• Quarterly run off-sites.

Compensation Range

At Prodia, we believe in hiring and retaining the best talent, which is why we offer 75th percentile of market rates and receive generous equity packages, as we believe in rewarding our team members for their contributions to our success. Compensation will be based on relevant experience, skills, competencies, and certifications, ensuring that we provide fair and equitable compensation to all of our employees.