Marketing Manager

Job Title : Marketing Manager

Organization: Habitat for Humanity of Broward

Location: Fort Lauderdale, FL (Broward County)

Salary Range: $50,000 - $65,000 annually (based on experience)

About the Role

Are you a creative storyteller with a passion for community impact? Habitat for Humanity of Broward is seeking a dynamic Marketing Coordinator to help bring our mission to life through strategic marketing, digital content, and design.

In this role, you'll manage our digital presence, create compelling content, and support high-visibility campaigns that drive engagement, increase awareness, and support both our homeownership and ReStore programs. From building out website content and designing sponsor materials to launching campaigns during Open Enrollment, your work will directly contribute to families achieving affordable homeownership.

Core Responsibilities

Content & Storytelling

• Develop compelling copy and visuals for homeowner stories, volunteer highlights, donor recognition, and community impact.
• Create content across social media, newsletters, website, and marketing materials that reflects Habitat Broward's mission and voice.

Website Management & Digital Experience

• Maintain and regularly update the Habitat Broward website to ensure fresh, accurate, and engaging content.
• Manage key sections of the site including:

• Photo Gallery
• Media Library (all press and coverage)
• Communities pages (progress, stories, sponsor recognition)

• Upload and organize photos, videos, and media coverage in a timely and visually appealing way.
• Support SEO-friendly content updates to improve visibility and user engagement.
• Develop and execute digital campaigns that drive traffic to the website, especially during Homeowner Program Open Enrollment periods.

Graphic Design & Collateral Development

• Design a wide range of marketing materials including brochures, flyers, invitations, presentations, impact reports, and digital ads.
• Create custom commemorative flip books for each community, highlighting the build process, families, and sponsors-presented as recognition gifts to key partners.
• Ensure all visual materials align with brand standards and storytelling goals.

ReStore Marketing

• Drive traffic and sales for Habitat ReStore through:

• Bi-weekly commercials created in Canva (concept, copy, and design)
• Promotional eblasts via Constant Contact
• Social media content featuring current furniture, inventory highlights, and promotions

• Develop graphics and campaigns to support seasonal sales and donations.

Media Relations

• Collaborate with the PR firm to draft and finalize pre-event Media Alerts and post-event Press Releases.
• Coordinate media coverage for major events including groundbreakings, home dedications, and fundraising initiatives.
• Maintain the website Media Library and track PR outcomes through reporting.

Digital Marketing & Social Media

• Manage all social media platforms (Hootsuite, Facebook, Instagram, LinkedIn, YouTube, Google Business).
• Plan, schedule, and publish content while actively monitoring engagement and responding to the community.
• Support integrated campaigns across social media, email, and digital advertising.

Email Marketing

• Design and distribute monthly Habitat newsletters and ReStore promotional eblasts through Constant Contact.
• Use segmentation and analytics to improve performance and engagement.

Event Marketing

• Support marketing for key events such as Women Build, CEO Build, home dedications, and community outreach initiatives.
• Assist with promotions, signage, sponsor recognition, and post-event reporting.

What You'll Bring

2-4 years of experience in marketing, communications, or PR (nonprofit experience preferred).

Strong graphic design skills with experience in Canva and/or Adobe Creative Suite.

Experience managing and updating websites (WordPress or similar CMS preferred).

Proficiency in Constant Contact or similar email marketing platforms.

Strong writing and storytelling ability across multiple formats.

Ability to manage multiple projects and deadlines in a fast-paced environment.

A passion for community impact and affordable housing.

Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, Graphic Design, or related field (or equivalent experience).

Experience in digital marketing, content creation, and website management required.

Why Join Us?

At Habitat for Humanity of Broward, your work has a direct and visible impact. You'll help tell the stories of families achieving homeownership, engage the community, and support programs that transform lives.

Apply today and help us build homes, communities, and hope in Broward County.

Habitat for Humanity of Broward is an equal opportunity employer.