Sales Manager - NBS

Sales Manager, Newborn Screening (Hybrid - Durham, NC, USA)

We’re looking for a highly motivated and versatile hybrid Sales Manager to drive growth and expand our presence in the dynamic newborn screening market. This critical role involves executing integrated strategies that focus on direct sales and supports strategic marketing and new business development opportunities. The ideal candidate will possess a deep understanding of the newborn screening landscape, a proven track record in customer relationship management, and the ability to articulate complex scientific and clinical value propositions to diverse stakeholders.

Your Key Responsibilities:

Sales

• Develop and execute comprehensive sales plans to achieve and exceed revenue targets for newborn screening products and services.
• Maintain and extend the current customer portfolio in the US. 
• Identify, prospect, and qualify new leads within public health laboratories, reference labs, and government agencies involved in newborn screening.
• Manage the sales cycle, from initial contact and needs assessment to proposal generation, negotiation, and contract close.
• Build and maintain strong, long-term relationships with key opinion leaders, decision-makers, and influencers in the newborn screening community.
• Conduct product demonstrations, presentations, and technical discussions to showcase the value of our solutions.
• Represent the company at industry conferences, trade shows, and professional events, actively engaging with attendees and generating leads.
• Provide accurate sales forecasts and regularly report on sales activities and pipeline status.
• Stay informed about competitive activities, market trends, and regulatory changes impacting the newborn screening market.

Marketing Support

• Support market research initiatives to identify emerging trends, market gaps, and underserved needs within the newborn screening ecosystem. This includes analyzing competitive landscapes, regulatory shifts, and technological advancements to inform strategic decisions.
• Proactively gather and communicate customer insights through various methods (e.g. interviews, focus groups, direct feedback from sales interactions) to deeply understand their challenges, pain points, and unmet needs.
• Collaborate closely with product development teams to translate market research findings and customer insights into actionable product requirements and value propositions, helping to define and prioritize the right products to bring to market.
• Contribute to the development of thought leadership content (e.g., webinars, articles) to position the company as an expert in newborn screening.
• Attend and monitor customer advisory committee meetings to gather direct feedback and foster strong relationships.
• Explore and support potential development work and collaborative initiatives with patient advocacy groups to better understand their needs and contribute to community efforts.

Business Development Support

• Help to identify and evaluate potential strategic partnerships, collaborations, and new business ventures to expand market reach and diversify offerings, often informed by market research.
• Conduct competitive analysis to identify market gaps and opportunities for differentiation.
• Contribute to the development of business cases and financial models for new initiatives.

Who Are We?

LaCAR is a fast-growing biotech company that develops, produces, and sells IVD diagnostic kits for genetics and newborn screening worldwide. Headquartered in the Liège Science Park (Belgium), our facility in the US Research Triangle Park is dedicated to Newborn Screening making lives better for millions of babies.

Your Qualifications

• Bachelors/Masters/Ph.D. degree in science, engineering, or health related field, or commensurate experience.
• Proven experience in sales, preferably in diagnostics, public health, or life sciences.
• Strong communication and presentation skills.
• Ability to understand and convey complex scientific concepts.
• Experience working with government or public health entities is a plus.

Working Conditions

FLSA Status: Full Time, Exempt.

Hybrid In-Office/Work from home. Office location in Durham, NC, USA.

Travel, domestic and international, up to 50% total time

If this sounds like you, don’t wait-apply now!

Send your CV to View email address on click.appcast.io , with the job title in the subject line. (Do not use Easy Apply!)

JOIN US AND BE PART OF THE JOURNEY!