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VP, Marketing Analytics & ROI Optimization

Citigroup Inc

New York, NY

Citi is seeking a VP of Marketing Effectiveness to lead measurement programs, develop analytics-driven insights, and enable optimization across marketing campaigns. You will partner with the Head of Data and Effectiveness and collaborate with brand, content, and sponsorship teams in a highly regulated financial services environment. You will design and manage brand lift studies, ROI analyses, and dashboards, using Adobe Analytics and Sprinklr, to deliver clear insights and drive growth across #J-18808-Ljbffr Citigroup Inc

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Vacancy posted 4 days ago
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