Senior Loyalty Communications Strategist

Job Description

Job Description

We are looking for a Senior Loyalty Communications Strategist to support a retail organization in Charlotte, North Carolina through a Long-term Contract assignment. This position is well suited for an experienced marketing specialist who can shape customer communication strategies, coordinate complex campaign execution, and work effectively with partners across multiple business areas. The role centers on lifecycle and engagement marketing for regulated retail categories, combining strategic planning, message development, and performance optimization in a fast-paced onsite environment.

Responsibilities:
• Drive integrated communication strategies from initial concept through launch, measurement, and continuous improvement.
• Build campaign briefs, define messaging direction, and collaborate with creative and content partners to produce effective customer-facing materials.
• Coordinate schedules, approvals, and deliverables across internal teams and external contributors to keep initiatives moving on time.
• Launch and manage email and related lifecycle campaigns using marketing automation and campaign management platforms.
• Review campaign outcomes, interpret performance data, and present practical recommendations to strengthen future results.
• Partner with merchandising, marketing, and other cross-functional stakeholders to ensure campaigns reflect shared business priorities.
• Maintain compliance with brand standards and applicable regulations for age-restricted and retail-related communications.
• Oversee multiple active projects at once while preserving strong organization, attention to detail, and execution quality.
• Support collaboration with global partners, including participation in early morning meetings when needed.• At least 5 years of experience in marketing strategy, lifecycle marketing, campaign management, or a closely related field.
• Demonstrated success leading multi-channel marketing initiatives from planning through deployment and analysis.
• Strong project management capabilities with experience aligning numerous stakeholders and managing competing priorities.
• Excellent written and verbal communication skills, including the ability to shape messaging and guide copy development.
• Ability to evaluate campaign metrics and turn findings into actionable business and marketing recommendations.
• Experience working in collaborative, cross-functional environments with fast-paced timelines.
• Proficiency with tools such as Adobe Workfront, Adobe Campaigns or Adobe Journey Optimizer, Microsoft PowerPoint, Outlook, and Teams.
• Familiarity with copywriting, email communications, Power BI, Canva, or Figma is advantageous.