Paid Media Specialist
Romandamedia Llc
- Building and running Google Ads and Meta campaigns for service businesses.
- Ongoing optimisation with a documented reason for each change, rather than by feel.
- Reporting a client can read, tied to booked and closed outcomes rather than to clicks.
- Working to our playbook, and improving it where you find something better.
- In the first months, taking over campaign execution on a small number of existing accounts and writing that handover into the standard.
What we are looking for
- Real hands‑on execution in Google Ads and Meta. Not oversight of someone else doing it.
- Optimisation discipline: you can explain what you changed, why, and what you expected to happen.
- You look past platform metrics. Cost per lead is a starting point, not the answer.
- Comfort with tracking and conversion setup, or the appetite to get there. A campaign optimizing toward the wrong event is the most common problem we find.
What would make this hard
- Our clients are service businesses, where the sale often happens on a phone call. Attribution is harder here than in ecommerce and you have to be willing to work with that.
- You will be asked to write down how you work, not just to do it.
Vacancy posted 4 days ago
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