Sr Principal, Coding Integrity and Nation Strategy

We are seeking an experienced and strategic Coding Integrity & National Strategy Sr. Principal to lead the Sales execution and drive commercialization efforts with Blue Cross Blue Shield (BCBS) health plans. This role is ideal for a sales leader who blends deep healthcare knowledge with a strong track record in enterprise sales, GTM planning, and product positioning in complex payer environments. Job Description Define and execute GTM plans for new and existing product offerings tailored to BCBS organization. Clearly articulate and demonstrate BHI value proposition, creating excitement and enthusiasm among internal and external stakeholders. Collaborate with product, marketing, legal and operations teams to align messaging, packaging, and market entry strategies. Drive full‑cycle enterprise sales to regional and national BCBS plans. Build and manage a qualified pipeline and consistently exceed revenue targets. Identify and cultivate relationships with senior decision-makers across BCBSA health plans. Translate customer needs and market trends into product positioning and sales narrative. Provide customer feedback loops to influence product roadmap and strategic direction. Support and/or own prospecting from lead to close inclusive landing new business in greenfield territory. Stay current on industry trends, regulatory changes (e.g., CMS, NCQA, HEDIS), and competitive landscape. The posting range for this position is 192,000.00 - 264,000.00. Required Education, Certifications and Experience Education Bachelor’s degree required; MBA or MPH is a plus. Experience 10+ years of enterprise SaaS sales or business development experience, with at least 5 years selling into payer organizations, preferably BCBS plans. Knowledge, Skills and Abilities Strong understanding of payer operations, value‑based care, population health, and quality improvement metrics. Demonstrate strong story‑telling/consultative skills in positioning BHI solutions and services leveraging data‑driven insights. Proven success in GTM strategy development and new product commercialization. Ability to communicate complex analytics and product value propositions to both business and technical stakeholders. Excellent communication, negotiation, and executive presence. Maintain controls, reporting and transparency necessary to comply with customer and BCBSA confidentiality, HIPAA, PHI and PII standards, as well as SOC2 and HiTrust certifications. We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. #J-18808-Ljbffr Blue Cross Blue Shield Association