Grand Rapids, MI - Assistant Event Marketing Manager

Meet Leaf Home. We turn complex home improvement projects and endless to-dos into achievements. With more than 50% of homeowners worried about the cost and effort of home maintenance, we deliver remarkable, end-to-end experiences. And get the job done right, at every step. Bringing innovative products, the best people, and the highest standards to every project.


Trusted by more than 1 million homeowners across the US and Canada, we are America's largest direct-to-consumer full-service provider of branded home services and products. Our products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.

We are powered by extraordinary people. Our innovative products and reliable services are delivered with convenience, excellence, and quality through 250+ regional sales and installation offices and comprehensive field support offices in New York and Hudson, Ohio. We're proud to say we've been consistently named one of the fastest-growing private companies by Inc. 5000 and recognized as a top employer nationally. The benefits of working at Leaf Home are wide-ranging and include:

Industry-best compensation packages | Competitive health, dental, and vision insurance | 401k with company match | Paid time off including paid parental leave | Individualized career development programs | Childcare assistance | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women's Committee.

Position Summary: The Assistant Event Marketing Manager is responsible for recruiting, hiring, training, developing, and managing a team of event marketers to build brand awareness and generate sales leads throughout their designated local market. In addition, this role is responsible for sourcing direct-to-consumer events, managing budgets, resource planning, staff schedules, and successful event execution.


Essential Duties and Responsibilities:

• Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
• Identify, schedule, and plan event calendar for a team of event marketers in assigned territory.
• Responsible for budgeting and staffing for identified local events.
• Attend trade shows, home shows, fairs, festivals, and community events, and manage event marketing team in generating new sales leads.
• Assist in distributing event marketing material and equipment set up and tear down.
• Collaborate with the local Sales Operations and Installation Managers to grow brand presence within the local market.
• Recruit, hire, train, and develop Event Marketers and create accountability through established goals and KPIs.
• Assist in the development of timelines, organizational plans, and internal communications for cohesiveness and transparency in local market.
• Track and report event metrics to evaluate performance and ROI of events.
• Responsible for exceeding sales lead quotas based on established KPIs.
• Travel within the assigned territory as needed.
• Performs other duties as assigned by supervisor.

Experience and Minimum Qualifications:

• Bachelor's degree preferred, or equivalent combination of education, training, and experience.
• Experience within event marketing or a related field.
• Experience in lead generation and/or experiential marketing.
• Experience with limited/single market budgeting and planning in multiple markets.
• Knowledge of current best practices and new strategies for event marketing.
• Ability to work evenings and/or weekends and pre-scheduled events.
• Experience recruiting, onboarding, and training marketing and show staff.
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball."
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "win every day" mentality.
• Hold oneself accountable and responsible while being self-driven in accomplishing goals.
• Detail-oriented and can focus on the task at hand by finding the most efficient and effective pathway to completion.
• Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
• Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
• Must hold a valid driver's license.
• Must have reliable transportation to/from job site to perform job duties.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities, or Certifications:

• Previous management position in direct-to-consumer marketing.
• Experience in home improvement event marketing.

Travel Requirements:

• 25%-50% domestic travel required.

Overtime/Additional Hours Requirements:

• Additional hours may be required (exempt positions).

Physical Requirements:

• Normal office environment and field office/manufacturing/construction environment.
• Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates.
• Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

Diversity and Inclusion Statement


Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.


Equal Opportunity Statement


Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).


Americans with Disabilities Act Statement and Contact


Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to View email address on click.appcast.io.