Associate Director, Media Analytics & Reporting

Job Description

Associate Director, Media Analytics & Reporting

Remote (US-based)

Salary: Starting at $175K

ABOUT US

Come Near is a group of people moved to raise the public conversation about Jesus. They create, curate, and connect people to authentic Jesus stories and experiences. Most widely recognized is the group’s “He Gets Us” campaign, which invites people to reconsider Jesus and has reached millions of Americans since launching in 2021. To learn more, visit comenear.org.

Candidates for this role are required to sign the organization’s Statement of Faith, which closely aligns with Come Near’s mission-driven focus of inviting all people one step closer to the authentic Jesus from wherever they are.

POSITION SUMMARY

At Come Near our neighbor (Luke 10:25–37) is at the heart of everything we do. Join the Come Near team and make a difference in our neighbors’ lives, striving to offer them the opportunity to take one step closer to the authentic Jesus, from wherever they are.

As the Associate Director of Media Analytics & Reporting, you’ll partner with the VP of Media, Media Director, and our media partners to analyze/ report on paid media campaigns, provide recommendations for audience segmentation evolution, and develop testing opportunities that support growth goals. Current focus will be on the well-known He Gets Us campaign, from the Super Bowl and other iconic media moments to evergreen campaigns, with future evolutions into other territories.

The Associate Director of Media Analytics & Reporting serves as an internal media SME for Come Near. The ideal candidate will be a seasoned professional (10+ years) with a strong background in progressive media and marketing analytics, measurement, optimization, and audience segmentation either client or agency side. They will have a leadership style that fuses inspiration with a passion for making a difference cross-functionally.

Understand target audiences and marketing needs, identify measurement/tracking tactics that will deliver measurable results to further assist in development of marketing campaigns, with emphasis on media.

Collaborate with Product Team, including Data and Measurement Director on reporting dashboard, vendor API connections, and QA of data on an ongoing basis.

ESSENTIAL DUTIES AND RESPONSIBILITIES

ANALYTICAL FLUENCY:

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• Skilled in understanding and reviewing data sets (media and non-media), with an ability to hone insights from linear and non-linear information
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• Translate data insights into actionable recommendations to optimize marketing tactics and improve success metrics
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• Deep understanding of the MarTech/AdTech eco-system and standard measurement approaches (ex: MMM Box-Jenkins / ARIMA, Bayesian, MTA, Dynamic Linear, etc.)
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• Conduct in-depth analysis of marketing data, including mix modeling and advanced segmentation
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• Skilled at identifying or creating new testing recommendations to support goals/objectives
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• Advanced knowledge of reporting dashboards, mapping data, and taxonomy requirements for connecting multiple data sources
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• Skilled at aligning cross-functional teams on parallel roadmaps and consistent tracking and reporting
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• Lead real-time, iterative marketing campaign optimization recommendations and regular performance trends for continuous improvement across channels
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• Participate in the selection, implementation, and integration of marketing analytics tools and technologies to track and analyze marketing performance data
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• Continuously evaluate and recommend new tools to enhance measurement capabilities
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• Develop standardized internal controls to ensure continued data quality for visibility of metrics for analysis
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• Oversee taxonomy and tracking across media platforms and cross-functionally to ensure consistency and accuracy of data warehouse
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STRATEGIC THINKING:

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• Proven ability to develop media measurement and analysis strategies (within the larger comms framework), inclusive of channel specific plans for integrated campaigns, which deliver on goals and objectives
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• Design and implement comprehensive measurement strategies to assess effectiveness of campaigns, initiatives, and channels
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• Define key performance indicators (KPIs), establish benchmarks, and set targets for success
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• Skilled at audience understanding/development and analysis
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• Can leverage analytical fluency to find insights based on available data and reporting
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• Approaches tasks and goal with a problem-solving lens
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• Knows how to prioritize and build timelines to balance work and achieve goals
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• Understand the privacy landscape and its impact on media targeting and reporting
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• Will collaborate with the VP of Media and Media Director to enhance and improve Come Near’s media practice
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• Understanding of Advertising & Media Strategy, Planning & Buying process and specific supporting steps to ensure accuracy in measurement and reporting
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PRESENTATION & COMMUNICATIONS SKILLS:

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• Create and produce ongoing reports and metrics with storytelling approach for senior leadership, investors, and stakeholders
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• Adept and articulate when presenting
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• Strong interpersonal communication skills with ability to present complex themes in simplified terms
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• Strong and honest communication to ensure deadlines are met, challenges/opportunities are addressed quickly, and necessary teams are informed of reporting nuances
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• Support VP of Media and Media Director in training marketing and other internal teams on media analytics and reporting
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RELATIONSHIP MANAGEMENT:

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• Collaborate with cross-functional teams, including Communications, Product, Research, and more to ensure alignment and coordination of data-driven initiatives
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• Highly skilled at establishing rapport with co-workers, understanding the interdependencies that exist between teams within a marketing department
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• Responsible for building strong two-way relationships with agencies and media partners
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• Ability to balance publisher/partner relationships, maintaining Come Near’s interests central
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• Maintain relationships with media vendors and system vendors to ensure understanding of updates and opportunities as programs evolve
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COMMUNICATIONS PLANNING APPROACH:

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• Develop and deliver regular reports and presentations to stakeholders, including executive leadership, outlining key findings, trends, and opportunities for improvement
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• Clearly communicate the impact of marketing outputs on neighbor outcomes
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• Passion to understand culture and our neighbor’s behavior (qualitatively and quantitatively), translating it into media strategies and plans
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• Keen understanding of the role media plays within the marketing ecosystem (Paid, Owned & Earned), and it is constant evolution
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COMPETENCIES

DATA-DRIVEN DECISION-MAKER

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• Ability to synthesize data and identify what is most critical for success
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• Always use sound business judgment and analytics to make bold decisions
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• Proficiency in data analysis tools and techniques, including data segmentation, predictive modeling, and data visualization. Ability to extract actionable insights from complex datasets.
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• Strong understanding of customer data analytics, including customer segmentation, behavioral analysis, and customer journey mapping.
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PASSION:

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• Understands and is passionate about the Come Near mission
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• Ability to discern motivational drivers that differentiate neighbors and segmentation
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• Passion for Media, manifesting in a desire for continuing media education
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ENTREPRENEURIAL SPIRIT:

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• Inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters innovative ideas
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• Self-motivated to drive the groups agenda
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• Self-starter who can work independently without constant supervision and establishes personal credibility
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CHANGE AGENT:

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• Agile, courageous, and ability to push through conflict for speed to action
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• Thrives in the fast-paced environment of today’s media landscape
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• Thrive under pressure, take risks, deliver solutions, remove barriers, and lead the charge
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INSPIRATIONAL LEADER:

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• Inspires others to act through authentic leadership, passion, and commitment
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• Committed to coaching, challenging, and developing others
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• Great at the “What” and the “How”
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• Team vs personal gains.
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• Effective communicator, capable of gaining the confidence and respect of peers and key stakeholders
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TECHNICAL SKILLS

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• Experience with Google Marketing Platform, Google and Microsoft Business Suites, Analytics Platforms, and Media Buying Platforms
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• Linear, CTV, and Cross-Platform Video Measurement (ACR Data, Video Currencies, etc.
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• Enterprise Data Architecture & Cloud Infrastructure (SQL Fluency, ETL awareness, etc.)
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• Privacy-Safe Measurement (DCR, implementing and auditing Server-Side Tagging, Meta’s Conversions API, Google’s Enhanced Conversions, and navigating Apple's SKAdNetwork frameworks)
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• Excellent organizational skills, detail oriented, organized, and accurate
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EDUCATION AND EXPERIENCE

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• Bachelor’s degree in Business, Marketing, Statistics, or related field
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• 10+ years of media/marketing measurement strategy, analytics and reporting leadership either client or agency side, three (3) years of which working with large (Fortune 500) advertisers
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• 6+ years of experience in the direct management of team members and/or an external agency, including assisting in development, training and coaching
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• Advertising or in-house agency experience working with multiple marketing/creative groups is favorable, but not required
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• Exceptional knowledge of marketing/advertising, sales, and business processes
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• Solid data and analytical understanding and comfort including cross-functional collaboration with Product, Creative and Communications teams
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• Working knowledge of how to use A/B or MVT landing page testing to optimize advertising, campaigns, and lead generation
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• Expert experience in campaign tracking for URLs using Adobe Tag Manager, accessing tagging needs and tracking code, and troubleshooting reporting issues for Marketing Intelligence, Data Studio, Adobe Analytics, or similar platforms
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• Demonstrated fluency in all forms of media measurement (traditional, digital and emerging)
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• Competent working knowledge of code development and implementation, and digital analytical tools including Adobe DTM, Google Analytics, Adobe Analytics
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• Proven knowledge and experience working with web-based metrics reporting tools and dashboards with digital analytics such as reporting via APIs
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• Advanced analytical and statistical modeling skills including the ability to provide data mining solutions to complex and diverse marketing, client management and business relations
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• Aptitude to train clients on how to use and understand a variety of analytics tools
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• Strong project management, business writing, and reporting skills
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• Effective time management, organizational, and leadership skill
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• Exceptional interpersonal and communication skills with the proven ability to work effectively in a team environment
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• Professional competency in the management and execution of complex projects, consulting internal clients, and management of multiple resources
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• Excellent working relationships in a company, across multiple disciplines and all levels
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• Comfort with budget management support and tracking
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• This role is remote with 15%-25% travel
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PERSONAL ATTRIBUTES

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• A personal relationship with Jesus and a passion for Come Near’s mission.
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• A heart for service, humility, and collaborative leadership.
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• An infectious spirit, passionate about the Kingdom and our neighbors
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• An initiative-taking, meticulous approach to planning and execution
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