Strategy Director

Strategy Director

Turner Duckworth is behind the brand identities for some of the world's most iconic brands. Chances are you know our work already. You'll find it on-shelf, online, on-the-go, in home, out of home and sometimes in your pocket. We build brands that are distinct, memorable, and have genuine personality, ones that are easy to understand but also intriguing, that tell a story or make you think. We help brands to become utterly distinctive and deeply embedded in culture. We define strategies, visual identities, assets, and expressions for how brands behave in any channel, at any time, in any market. As brand partners with over 30 years of experience, we believe that whatever you make, make it Like Nothing Else.

Turner Duckworth is looking for a Strategy Director to join our US team.

About You

You are a subject matter expert in all aspects of brand strategy and portfolio architecture with a proven ability to lead projects with high complexity. You are an expert in working with established CPG brands and have significant experience working with large corporate brands as well. You are a strategic leader shaping vision and driving brand-led solutions backed by data and rigor. You are an exceptional collaborator and creative advocate, a critical thinker who is highly adept at the art of diplomacy. You bring ambition, momentum, and a clear point of view to every engagement - helping shape the future of clients' business strategies. You are excited to support our CSO in building out Turner Duckworth's brand strategy discipline, and you enjoy rolling up your sleeves.

Passion for design, culture, and how ideas live in the world

Deep expertise in brand and/or CPG design strategies, with proven ability to connect business objectives to creative solutions

Ability to translate insights, trends and research into actionable strategies

Compelling and persuasive presentation skills, able to influence and engage audiences at all levels

Curiosity about emerging trends, technology, and cultural shifts that impact brand experience

Critical thinking with a proactive, problem solving mindset and relentless attention to detail

Excellent interpersonal and communication skills, collaborating effectively across disciplines for cohesion within integrated client teams

AI fluency with ability to leverage AI tools for speed, productivity and output

What You'll Do

Serve as the CPG strategy lead, partnering with account and creative leads to manage and run dedicated client projects

Shape brand positioning, packaging portfolio architecture, packaging information architecture, design strategy, and cultural insight frameworks

Apply research, validation, and testing methodologies for packaging, including qual and quant, to strengthen strategic recommendations

Support the CSO on large corporate brand transformation workstreams

Craft compelling narratives and presentations that make strategy tangible and inspiring for clients and internal teams

Collaborate with clients to define brand vision and translate it into design-led solutions

Implement AI tools thoughtfully into processes, establishing best practices and maintaining high bar of excellence

Work closely with Chief Strategy Officer to drive thought leadership on design trends and brand experience to position Turner Duckworth as an industry leader

Champion integration between strategy and creative disciplines, ensuring cohesive and impactful brand experiences

Lead and support new business development pursuits from qualification to pitch

The Details

Full-time, benefits eligible position

10+ years of experience in a branding agency setting, preferred

Subject matter expert within packaging design and/or brand identity, required

Experience with corporate brand transformation, product marketing, visual identity systems, and naming strategies, preferred

Demonstrated ability to juggle multiple projects and priorities simultaneously

Must be located in or willing to relocate to New York City or San Francisco, with hybrid schedule of 3 days/week in-studio, required

Occasional flexibility with working hours may be needed to best accommodate schedules across EST and PST time zones

Position reports to Chief Strategy Officer, working closely with TDNY & TDSF teams

Compensation Range: USD $129,485.00 - USD $207,324.00/Annually.