Associate Director of Insights & Optimization

COMPANY PROFILE

Our client is a law firm with offices across several major U.S. markets, supporting sophisticated transactional practice areas. The firm maintains a dedicated Marketing and Client Development organization and is investing in advanced analytics, audience segmentation, and data-driven decision-making to support firm-wide growth and practice revenue.

FEATURES AND BENEFITS of our Client

This role offers the opportunity to build and lead the firm's enterprise analytics strategy from the ground up, with visibility to firm leadership and ownership of the measurement framework, dashboard ecosystem, and marketing technology roadmap. The position includes people-management responsibility over a team of analysts, professional development support, and flexibility to be based in one of several major U.S. office markets. Compensation and additional benefits details were not included in the source job description.

THE ROLE YOU WILL PLAY

• Define the firm's overarching measurement framework, establishing high-value KPIs that link marketing and client development activities to firm-wide growth and practice revenue.
• Lead the vision and architectural build of a democratized dashboard ecosystem, ensuring self-service data tools are intuitive, accessible, and provide stakeholders with real-time, actionable insights.
• Lead the strategy for audience segmentation and lifecycle modeling, establishing a unified, governed approach to defining and targeting clients.
• Act as the primary data subject matter expert for leadership, translating complex analytical findings into clear, high-impact narratives that inform strategic decisions.
• Direct a team of analysts and oversee an offshore delivery model, ensuring high-velocity reporting output without sacrificing strategic depth.
• Partner across teams to align departmental goals with the firm's central data-backed frameworks.
• Architect an optimization guidance model, establishing the process by which performance data informs resource allocation and campaign efficacy reporting.
• Oversee the integrity of the marketing data ecosystem, ensuring compliance with firm-wide standards while maximizing data utility.
• Serve as a key stakeholder in the evolution of the firm's data lake and business intelligence tools, including Tableau, Power BI, and CRM analytics, ensuring the stack supports advanced attribution.
• Own delivery of broad and bespoke reporting, demonstrating the impact of marketing and client development on the firm's market position and pipeline.
• Serve as direct supervisor and mentor to direct reports, overseeing day-to-day supervision, staffing coverage, and time-off approvals.
• Support professional development and continued educational opportunities for direct reports.
• Participate in hiring, performance appraisals, counseling, and other employee lifecycle events in collaboration with leadership and HR.

BACKGROUND PROFILE

• 8+ years of applicable experience in marketing or business development, preferably with an emphasis in strategy, transformation, or growth functions.
• 4+ years of management experience; some senior-level management experience preferred.
• Hands-on experience in audience segmentation strategy and creation, including advanced reporting, querying, and cross-filter logic in CRM, marketing automation, and orchestration technologies.
• Data manipulation, analysis, and visualization skills, including advanced Excel, SQL, and Power BI.
• Ability to deliver business-focused insights and data storytelling to cross-functional stakeholders.
• Bachelor's degree.
• Proficiency in core business applications used by the firm (developed through on-the-job training).
• Ability to work extended hours and weekends, and to travel, as required.
• Prior legal industry experience.

ABOUT ABA Search

At ABA, we value professionalism, honesty, and hard work. We are positive, innovative thinkers who use creativity to turn challenges into opportunities. We love to learn and continuously seek new ways to deepen our expertise in the Legal and Life Sciences industries. We are passionate about staffing and committed to the success of our clients and candidates. That is what makes us “the name to know in recruitment.”