Senior AI Governance Manager, Marcom

Sunnyvale, California, United States Marketing

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.The Governance and Technology Operations (GTO) team safeguards Marcom’s people and work by building a strong governance framework and running the reliable technology and infrastructure the organization depends on. The team covers AI, tools, vendor, and data governance, AI change management along with Marcom Security and Marcom IT. The teams goal is to centralize expertise, standardize practices, reduce risk, and keep improving how Marcom works. This role reports to the head of GTO and partners closely with AI PMO, Legal, Privacy, Security, IS&T, Brand, Procurement and many other internal and external partners.

Description

The Sr. AI Governance Manager owns Marcom’s AI governance framework and makes sure AI is adopted responsibly, ethically, and in line with Apple’s values and regulatory requirements. As Marcom’s central authority on AI risk and compliance, this person sets the standard for how AI is evaluated, deployed, and monitored by Marcom teams worldwide.

Responsibilities

• Own and evolve Marcom’s global AI governance framework, including policies, guidelines, review processes, and escalation paths.
• Build and lead a cross-functional AI Governance group with leadership oversight, and act as Marcom’s main governance contact for Legal, Privacy, Security, IS&T, Procurement, Brand, PR, Product Marketing, Corporate Communications, and AI/ML teams.
• Set and enforce governance principles for fairness, transparency, bias, privacy, security, and accountability, including how Marcom data can be used for AI training, fine-tuning, and inference.
• Identify, assess, and reduce AI risks across Marcom, and maintain a living risk register with clear owners and remediation timelines.
• Run governance reviews for AI tool evaluations, vendor engagements, and pilots so compliance requirements are met before deployment, and use those insights to guide which tools Marcom adopts.
• Track emerging AI regulations and standards, and update Marcom’s governance approach before changes become urgent.
• Author clear documentation policies and training on approved use cases, decision frameworks, and policy boundaries so teams know what’s allowed and when to elevate.
• Define and report governance metrics, such as policy adherence, review cycle times, exception volume, and resolution rates, to reduce unapproved AI use and catch risks before they reach production.
• Partner with creative and production teams as they evaluate frontier AI technologies, bringing governance considerations into tool evaluations, vendor engagements, and pilots so compliance requirements are met before deployment and the right tools get adopted.
• Own Marcom’s AI lab, a controlled space where teams can safely experiment with frontier models and technologies before broader adoption.

Minimum Qualifications

• 10+ years of experience in technology governance, risk management, compliance, or policy development, with a focus on emerging technologies.
• Experience building and running AI or generative AI governance frameworks at enterprise scale.
• Working knowledge of AI and machine learning technologies, enough to evaluate risks, assess tools, and engage credibly with technical teams.
• Knowledge of data privacy regulations, cybersecurity practices, and responsible AI principles.
• Demonstrated ability to turn complex regulatory and ethical requirements into clear, practical policies for non-technical audiences and to present them to executive leadership.

Preferred Qualifications

• Advanced degree in Business, Computer Science, AI, Information Security, Public Policy, or a related field.
• Familiarity with AI risk frameworks and standards, such as the NIST AI RMF, ISO/IEC 42001, or the EU AI Act.
• Experience governing AI in marketing, creative, or media environments.
• Experience partnering with Legal, Privacy, and Procurement on technology vendor assessments and third-party tool evaluations.
• Change management experience focused on policy adoption and building a compliance culture.
• Familiarity with generative AI content issues such as intellectual property, talent likeness and consent, and content provenance.
• Experience defining governance metrics and reporting risk posture to senior leadership.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $186,300 and $280,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.

You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

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Apple accepts applications to this posting on an ongoing basis.