VP of Marketing
$170k - $200kAlpine Solutions Group
VP of Marketing
Location: NYC preferred (Boston also works)
Office: Williamsburg | In office at least 1x/week
Compensation: $170k–$200k base + equity (flexible)
Overview
We are hiring a VP of Marketing to lead revenue-focused marketing and demand generation. This is a hands-on leadership role responsible for pipeline creation, ARR growth, and event-driven revenue.
The company is entering peak conference season in June, making this an urgent, high-impact hire. The VP of Marketing will report directly to the CEO and own both strategy and execution.
What This Role Owns
- Demand generation and growth marketing with clear revenue impact
- Event and field marketing strategy
- Approximately 30% of revenue currently comes from conferences
- 40+ conferences over a concentrated peak season
- Build infrastructure for pre-event planning and post-event follow-up
- Conference-to-pipeline conversion and tight alignment with Sales
- Marketing for a non-technical buyer
- Oversight of external partners, including PR and web development agencies
- Marketing contribution within a hub-and-spoke business model
- Close partnership with Sales leadership to drive pipeline and closed revenue
Team & Leadership Scope
- Inherits a small existing marketing team
- One senior marketing lead with current performance challenges
- Two full-time team members today
- Expected to:
- Quickly assess performance and role fit
- Make decisions on restructuring, up-leveling, or replacing roles
- Define the right marketing structure as the company scales
- Authority to determine when to use internal resources vs. agencies
Ideal Candidate Profile
- Background in Demand Gen, Growth, or Performance Marketing
- Experience scaling a marketing function, even with a small team
- Strong track record turning events into measurable revenue
- Comfortable with in-person work, conferences, and travel
- Experience at or adjacent to companies such as: Toast, Samsara, ServiceTitan, or high-growth EdTech companies
- Product marketing experience is a plus
- Direct, practical leader comfortable making difficult people decisions
Not hiring from a direct competitor
Why This Role Is Attractive
- Series B company with approximately $30M raised
- Hardware + software product with a defensible distribution and data moat
- 30% inbound and referral-driven revenue prior to expanding event marketing
- Clear mandate tied directly to revenue
- Immediate impact during a critical growth window
Vacancy posted 1 day ago
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