Digital Media Designer

Established distribution company headquartered in Northern New Jersey is seeking a dynamic and creative Digital Media Designer to join its marketing team. This hands-on role is responsible for supporting and enhancing the company's visual identity while developing compelling marketing, digital, and brand initiatives that drive business growth and customer engagement.

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The Digital Media Designer will develop and execute marketing communications, digital experiences, website initiatives, and brand-related projects across multiple channels. Working closely with leadership, marketing, and sales teams, this individual will help maintain a consistent and engaging brand presence while supporting key business objectives.

The ideal candidate is an experienced creative professional with a strong background in digital marketing, graphic design, web design, and branding. This role requires a blend of creativity, strategic thinking, and hands-on execution, with the ability to deliver high-quality visual content in a fast-paced environment.

Key Responsibilities:

• Develop and execute creative solutions across marketing, digital, advertising, social media, website, and corporate communications initiatives while maintaining a consistent brand presence.
• Support and maintain brand standards, ensuring consistency across marketing, sales, customer-facing, and internal communications materials.
• Collaborate with leadership, marketing, sales, and business development teams to create creative solutions that support business objectives and customer engagement.
• Conceptualize and execute marketing campaigns, product launches, promotions, events, and customer engagement initiatives.
• Design and produce digital marketing assets, including email campaigns, social media content, website updates, landing pages, digital advertisements, presentations, sales materials, and online publications.
• Utilize Figma to create web layouts, wireframes, prototypes, design systems, reusable components, and digital campaign mockups.
• Design and support website enhancements, content updates, landing pages, navigation improvements, and user experience optimization in collaboration with internal stakeholders and external development partners.
• Apply UX/UI best practices to improve usability, accessibility, readability, visual hierarchy, and overall customer experience.
• Create engaging creative assets for seasonal campaigns, blogs, case studies, sell sheets, lookbooks, internal communications, and marketing collateral.
• Develop visual storytelling that effectively communicates brand messaging and business objectives across multiple channels.
• Manage and optimize photography, product imagery, logos, video content, and branded assets for digital and print applications.
• Create or assist in the development of motion graphics, short-form videos, animations, and multimedia content for digital marketing and social media platforms.
• Design creative assets for trade shows, events, booth graphics, signage, promotional materials, and presentations.
• Ensure all creative deliverables meet company standards for quality, accuracy, brand alignment, formatting, and production readiness.
• Present design concepts and creative recommendations to marketing leadership and internal stakeholders.
• Manage multiple projects simultaneously while balancing priorities, deadlines, and stakeholder expectations.
• Maintain organized creative workflows, templates, asset libraries, image repositories, and design documentation to improve efficiency and consistency.
• Coordinate with external agencies, photographers, videographers, and creative vendors to support project execution when needed.
• Stay current on design trends, digital marketing best practices, emerging technologies, social media formats, email standards, and evolving consumer behaviors.
• Contribute ideas that help strengthen the company's visual identity, creative capabilities, and overall brand presence.

Qualifications:

• Bachelor's degree in Graphic Design, Visual Communications, Digital Media, Fine Arts, Marketing, or a related field preferred.
• 5-7 years of experience in graphic design, digital media, branding, marketing design, web design, or related creative disciplines.
• Experience contributing to branding initiatives, digital marketing campaigns, website design projects, and multi-channel marketing efforts.
• Strong portfolio demonstrating expertise in digital marketing, web design, branding, presentations, print collateral, campaign development, and multimedia content.
• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.
• Strong proficiency with Figma, including wireframing, prototyping, design systems, UI design, and collaborative workflows.
• Experience with WordPress
• Strong understanding of UX/UI principles, responsive web design, accessibility standards, customer experience, and digital best practices.
• Experience creating motion graphics, animation, video content, or interactive digital experiences is a plus.
• Strong knowledge of typography, layout, composition, color theory, visual hierarchy, and brand design principles.
• Familiarity with digital marketing metrics, campaign performance analysis, A/B testing, and user engagement analytics preferred.
• Experience designing assets for email marketing, CRM campaigns, social media advertising, and marketing automation platforms preferred.
• Experience leveraging AI-powered creative and productivity tools to enhance design workflows and content development is a plus. xhyhwjd
• Excellent communication, collaboration, organization, and project management skills, with the ability to manage multiple priorities and work effectively across departments.