Senior Manager/Director of Demand Generation
Full-time
Liquibase
Role Description
We are looking for a Director of Demand Generation to help scale pipeline, accelerate Community-to-commercial conversion, expand enterprise penetration, and build modern AI-assisted demand programs across new logo, customer expansion, ABM, partner, and field motions. This is not a traditional campaign management role. We need someone who can think strategically, operate autonomously, move fast, and build programs tied directly to revenue outcomes.
- Build and scale pipeline generation programs across paid search, paid social, webinars, nurture, field, partner, and account-based marketing motions
- Drive Community-to-commercial conversion programs that identify, engage, and convert Liquibase Community users into qualified opportunities for Liquibase Secure
- Partner closely with Sales, RevOps, CS, and Product Marketing to build campaigns tied to pipeline, expansion, and revenue outcomes
- Develop and execute ABM and target account plays across strategic enterprise accounts, competitive takeovers, regulated industries, and modern data platform teams
- Build and optimize nurture programs that improve engagement, conversion, and sales velocity across the funnel
- Use AI-assisted workflows to improve campaign execution, segmentation, personalization, research, testing, and content development
- Own paid media performance across Google, LinkedIn, retargeting, and other digital channels
- Partner with Product Marketing on positioning, launches, messaging, and campaign strategy
- Analyze campaign performance, conversion rates, attribution, and pipeline contribution to make investment and optimization recommendations
- Help scale SEO and AEO programs that improve discoverability, category authority, and inbound demand
- Operate comfortably in a lean, fast-moving environment where speed, ownership, and initiative matter
Qualifications
- Thinks like an operator, not just a marketer
- Comfortable building in ambiguity and moving quickly
- Strong bias toward ownership and execution
- Understands how modern B2B revenue teams operate together
- Data-driven but commercially minded
- Able to simplify complex technical topics into compelling campaigns
- Understands both developer audiences and executive buyers
- Uses AI tools aggressively and thoughtfully to improve execution speed and quality
- Comfortable being hands-on in a lean, fast-moving environment
Requirements
- 7+ years of experience in B2B demand generation or growth marketing
- Experience driving measurable pipeline and revenue impact
- Experience in enterprise software, infrastructure, DevOps, data, security, or developer tooling
- Strong understanding of paid search, paid social, SEO, AEO, nurture, webinars, email, retargeting, and conversion optimization
- Experience with converting an open source project
- Experience building and executing ABM programs
- Experience partnering closely with Sales and RevOps
- Strong understanding of funnel metrics, attribution, and pipeline analysis
- Strong written communication and messaging instincts
- Comfortable operating both strategically and tactically
- Highly organized, proactive, and execution-oriented
- Comfortable using AI tools to accelerate campaign execution and research
Nice to Haves
- Experience with HubSpot, Claude, Outreach, OnFire, Webflow, Google Analytics, Google Tag Manager, LinkedIn Campaign Manager, and Google Ads
- Experience marketing to developer or platform engineering audiences
- Experience in Database DevOps, DataOps, DevOps, AI infrastructure, or data platform markets
- Experience supporting both new logo and customer expansion motions
- Experience in a high-growth or category-creation environment
Benefits
- Remote First culture, potential for company-wide in-person gatherings
- Home office allowance for remote workers
- Meaningful equity
- Comprehensive health, vision, and dental benefits - country dependent
- Generous paid time off and paid holidays
- 401k match program (US only)
- No punks, no jerks culture
- Growth opportunities and ability to move up within the company
Company Description
A career at Liquibase means joining a quickly growing company on the front lines of the DevOps space. Our vision is to be the easiest, safest, and most powerful community-led database change management solution. At Liquibase, we foster a culture rooted in the open-source values of freedom, choice, transparency, and meritocracy.
Vacancy posted 6 hours ago
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