Marketing Manager

RUCHI New York is a luxury fine jewelry house renowned for exquisitely handmade, heirloom-quality pieces featuring colorful gemstones and diamonds in distinctive, artistic designs. The brand embraces versatility and individuality, creating collections that reflect the diverse lifestyles and tastes of its global clientele. Founded in 2018 by Ruchi, a designer whose vision is shaped by a heritage in the gemstone trade and a passion for travel and nature, the house has quickly gained international recognition. RUCHI New York pieces have been showcased at major red-carpet events such as the Oscars and Emmys and worn by prominent figures including Oprah Winfrey, First Lady Dr. Jill Biden, Jennifer Coolidge, and Sarah Jessica Parker. The company is also committed to women’s financial empowerment, partnering with charities that support women from underprivileged backgrounds. Role Description The Marketing manager will assist in day-to-day brand and omni channel marketing activities. Responsibilities include managing digital and social media campaigns, content creation and campaign photoshoots for web, email, and social platforms, and overseeing PR initiatives, brand partnerships, and event marketing. The role will analyze marketing performance data, optimize campaigns, manage budgets and timelines, and collaborate closely with design, sales, and operations teams to ensure consistent brand storytelling. The Marketing Manager will also maintain relationships with external agencies, media partners, and influencers to enhance brand visibility in the luxury and fine jewelry space. Qualifications 3-5 years of proven experience in digital marketing and brand management, or similar roles within luxury and fashion space Strong skills in photography, content creation including social media management, email marketing, and basic SEO/SEM understanding. Experience planning and executing integrated marketing campaigns across online and offline channels. Ability to develop compelling brand narratives and digital marketing content aligned with a luxury aesthetic. Proficiency in marketing analytics tools (e.g., Google Analytics, social media insights) and comfort working with KPIs and ROI metrics. Excellent written and verbal communication skills, with strong attention to detail and brand voice consistency. Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment. Experience coordinating PR, influencer partnerships, and events is highly beneficial. Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience. Passion for luxury brands, design, and jewelry, and sensitivity to high-end customer expectations and experiences Proficiency in Klaviyo, Shopify, Canva and Adobe Suite If you are a creative and a very organized person, open to constructive feedback and a keen eye for luxury. #J-18808-Ljbffr