Media and Content Design Lead

Responsibilities Oversees and is accountable for the marketing, messaging, promotion and awareness to customers of programs, products and services including energy efficiency, customer safety programs, digital engagement, paperless, budget payment plans, energy assistance, etc. for all NiSource states where programs exist. Collaborates with internal business partners to take ideas from concept to execution. Manages projects to establish brand awareness and engagement benchmarks, performance goals, measures of success and key performance indicators for the digital marketing program. Interprets the team’s concepts into a design that will deliver an effective customer experience. Effectively identifies goals and sets direction for marketing and communications plans, including digital communications content, via company-owned and external channels. Coordinates with the company’s Public Safety/Awareness Administrators to execute on the required marketing and communications components in each state, improve customer education and awareness of home safety through the company branded Know Your Home program. Establishes metrics to measure effectiveness of all digital marketing materials; uses data to drive strategy and decision making. Collaborates with team members to develop an overall marketing strategy, creative direction and marketing calendar. Ensures timely delivery of projects within scope and budget. Required Qualifications Bachelor's Degree in communications, marketing or related field. 8+ years of experience managing media and content, design, marketing, advertising or communications initiatives, defining and driving strategy and execution, and brand/reputation management. Experience cultivating and managing relationships with key audiences to enhance the relationships with customers. Excellent communication skills, including presentation, verbal and written. Excellent leadership and interpersonal skills with senior executives, direct reports and peers. Ability to summarize and report on key accomplishments. Ability to manage projects through influence across multiple states and departments. Ability to translate business needs into action. Ability to maintain the highest degree of confidence. Ability to simplify concepts and tailor messages for specific audiences. Demonstrated ability to initiate and maintain strategic stakeholder relationships to advance business goals. Be comfortable working in an environment with rapidly changing priorities and a fair measure of ambiguity. Preferred Qualifications Master's Degree in Marketing or Communications. Excellent financial and business acumen experience. Experience in the energy industry. Physical Demands The preceding description is not designed to be a complete list of all duties and responsibilities required of the position. Work Authorization Authorized to work in the United States without requiring sponsorship. Equal Employment Opportunity NiSource is committed to providing equal employment opportunities in each of its companies to all employees and applicants for employment without regard to race, color, religion, national origin or ancestry, veteran status, disability, gender, age, marital status, sexual orientation, gender identity, sex (including pregnancy, lactation, childbirth or related medical conditions), genetic information, citizenship status, or any protected group status as defined by law. Each employee is expected to abide by this principle. ADA Accommodations If you need a reasonable accommodation to participate in any part of the hiring process or to perform the essential functions of the position, please contact OneHR at View email address on click.appcast.io or View phone number on click.appcast.io. Safety Statement Promote a safe work environment by actively participating in all aspects of our employee safety program. Report any unsafe conditions and take actions to prevent personal injuries. Support our interdependent safety culture by ensuring the safety of your co-workers. Stay focused on the task at hand and promote productivity through good work habits. E-Verify NiSource participates in the U.S. Department of Homeland Security’s E-Verify program. As part of this process, we provide the following notices to all job applicants: These documents inform you of your rights and responsibilities under U.S. law. Salary Range $82,200.00 - $123,200.00 #J-18808-Ljbffr NiSource