Director, Marketing Analytics

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale - unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data - securing and protecting private information more effectively - Elastic's complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. What is The Role: We are looking for a Director, Marketing Analytics to translate our marketing intelligence strategy into operational excellence and commercial impact. You will lead a multidisciplinary analytics team across data engineering, analytics engineering, visualization, and data science workflows. Sitting at the intersection of marketing strategy, revenue operations, and data engineering, you will serve as a trusted partner to Sales, RevOps, Finance, Product-Led Growth (PLG), and Enterprise Data. You will build our marketing intelligence system. This will focus on three key areas. First, you will optimize how we allocate capital. You will use solid ROI and incrementality frameworks for this. Second, you will identify growth insights by finding predictive buyer and expansion signals. Finally, you will promote data clarity. This involves ensuring we have a well-governed, transparent single source of truth. Grounded in open, explainable attribution models, you will streamline organization-wide decision-making and help fuel long-term growth across the entire customer lifecycle. What You Will Be Doing: Capital Allocation & Attribution: Operationalize open, explainable multi-touch attribution (MTA) and ROI frameworks that measure full-funnel contribution and ensure global budgets are allocated efficiently. Customer Journeys & Predictive Signals: Build customer journey frameworks in partnership with Marketing Ops to model the "moments that matter", while overseeing the deployment of predictive buyer intent and expansion signals to growth and sales teams. Information Architecture & AI Readiness: Standardize data taxonomy, metric definitions, and semantic models (dbt/BigQuery) across our marketing ecosystem, ensuring our data foundations are structured, clean, and optimized for AI data interfaces. Cross-Functional Alignment & Visualizations: Partner across Sales, RevOps, Finance, and PLG to align on shared metrics, delivering executive-ready visualizations (Tableau) and data-backed stories that simplify planning, execution, and course correction. Team Leadership & Capacity Governance: Guide, mentor, and orchestrate a multidisciplinary analytics team, establishing clear intake triage processes that shield team capacity for high-impact strategic milestones. What You Bring: 10+ years of leadership experience managing multidisciplinary analytics teams, with a track record of unifying data engineers, analytics engineers, data scientists, and BI analysts toward shared commercial goals. Proven Measurement & Financial Acumen: Deep expertise in marketing measurement, modern attribution models, incrementality testing, customer journey mapping, and SaaS unit economics (CAC, LTV, NRR, Payback). Data Governance & Taxonomy Expertise: Demonstrated success designing information architectures, metric dictionaries, and governance standards that support automation and AI tools. Technical Stack Literacy: Hands-on technical comfort with SQL, modern data platforms (BigQuery, dbt), enterprise BI platforms (Tableau), and CRM/MarTech ecosystems (Salesforce, Marketo). Executive Storytelling & Cross-Functional Orchestration: Exceptional ability to translate complex quantitative models into clear economic narratives and strategic recommendations for executive leadership. Education: Bachelor's degree in a quantitative or business field (such as Statistics, Economics, Data Science, or Business Administration) or equivalent professional experience. Bonus Points: Hands-on experience operationalizing predictive machine learning models (e.g., lead scoring, propensity models, churn risk) directly into Salesforce for seller actioning. Experience building measurement frameworks for partner-sourced, partner-influenced, or hyperscaler marketplace revenue. Direct experience analyzing Product-Led Growth (PLG), consumption-based, or usage-driven SaaS revenue models. Additional Information - We Take Care of Our People: As a distributed company, diversity drives our identity. Whether you're looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn't matter if you're just out of college or your children are; we need you for what you can do. We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do. Competitive pay based on the work you do here and not your previous salary Health coverage for you and your family in many locations Ability to craft your calendar with flexible locations and schedules for many roles Generous number of vacation days each year Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service Up to 40 hours each year to use toward volunteer projects you love Embracing parenthood with a minimum of 16 weeks of parental leave Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation. We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email View email address on click.appcast.io. We will reply to your request within 24 business hours of submission. Applicants have rights under Federal Employment Laws and can view the following posters linked below: Family and Medical Leave Act (FMLA) Poster Employee Polygraph Protection Act (EPPA) Poster Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries' export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic. Please see here for our Privacy Statement. Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below. These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future. An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being. The typical starting salary range for this role is: $160,300-$253,600 USD The typical starting salary range for this role in the select locations listed above is: $192,300-$304,200 USD #LI-JM5 #J-18808-Ljbffr