Community Liaison (sales) Home Health & Hospice

Hospice Salesperson

Hospice Salesperson (also known as a Hospice Account Executive or Community Liaison) plays a crucial role in connecting patients and families in need with compassionate end-of-life care. This position is with a reputable hospice company in San Diego, CA. We have multiple territories available.

You will be responsible for generating referrals and increasing admissions to hospice care programs. You must have a book of business and good connections in the San Diego County area.

Relationship Building and Referral Generation:

• Developing and maintaining strong relationships with potential referral sources, including physicians, hospitals, skilled nursing facilities, assisted living facilities, and other healthcare providers.
• Serving as a liaison between these referral sources and the hospice agency, providing information and ensuring a smooth referral process.
• Educating the medical community on the services and benefits of hospice care.
• Understanding the needs of referral sources and offering tailored solutions to address them.

Sales and Marketing Activities:

• Creating and executing effective sales strategies to increase the company's market share.
• Conducting sales calls and presentations to potential referral sources and community groups.
• Participating in and coordinating community education and outreach events to raise awareness about hospice services.
• Tracking and reporting referral activities and progress toward admission goals.
• Analyzing market trends and competitor offerings to develop effective outreach programs.

Communication and Education:

• Clearly and empathetically communicating the benefits of hospice care to patients, families, and caregivers navigating end-of-life care options.
• Addressing concerns and answering questions about hospice services with clarity and sensitivity.
• Collaborating with clinical teams to ensure appropriate care delivery and address concerns from referral sources.

Administrative and Compliance:

• Maintaining accurate and complete records of referral sources, activities, and expenses.
• Adhering to strict industry regulations, including HIPAA guidelines, and ensuring ethical marketing practices.
• Staying informed about industry trends and changes in insurance policies related to hospice care.
• Proficiency in CRM systems (such as Salesforce) and Microsoft Office Suite (Word, Excel, PowerPoint).

Essential skills and qualifications:

• Education: Bachelor's Degree in Marketing, Business, or a health-related science (e.g., nursing) or equivalent experience in healthcare sales.
• Experience: A minimum of two years of healthcare experience in a sales/marketing role, preferably in home health, hospice, or a related industry. Experience in the hospice and healthcare industry is highly valued.
• Sales Acumen: Strong consultative sales skills with the ability to identify and qualify opportunities, make persuasive presentations, and overcome objections. Formal sales training is often preferred.
• Communication and Interpersonal Skills: Exceptional verbal and written communication skills to effectively educate and build rapport with diverse stakeholders. Strong listening skills, empathy, and the ability to communicate with cultural sensitivity are crucial.
• Organizational and Time Management Skills: The ability to prioritize accounts, manage territories, and effectively plan and organize sales activities and presentations.
• Industry Knowledge: A foundational understanding of hospice care, including Medicare guidelines, conditions of participation, and regulatory compliance.
• Problem-solving and Adaptability: The ability to identify and overcome obstacles, navigate complex healthcare environments, and tailor solutions to diverse stakeholder needs.
• Other Requirements:
• Licensed driver with a reliable vehicle and current automobile insurance.
• Ability to work a flexible schedule and travel independently within an assigned territory.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with CRM systems (e.g., Salesforce) is typically important.

Position offers a base salary of $65,000-$85,000 plus commission structure. Benefits: Medical, Dental Vison, 401K, PTO. Equal Opportunity Employer