Director, Consumer Banking & Marketing Integration

Ally and Your Career
Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We love this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule : Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

This role is based in our Charlotte office on a hybrid schedule in a few days a week with some remote work.

The Director, Consumer Banking Marketing Integration is a critical leadership role within the Marketing organization, serving as the primary relationship owner and strategic liaison between Marketing and Consumer Banking businesses, including Bank and Invest.

This role fosters strong partnerships across the organization, ensures alignment between business priorities and marketing initiatives, and communicates a cohesive, compelling narrative about marketing’s contribution to business performance. Acting as a trusted advisor to senior leaders, the Director connects teams across business, marketing, design, analytics, technology, and product to drive clarity, coordination, and execution.

The ideal candidate brings financial services experience, strong marketing knowledge, analytical rigor, and executive communication skills. They are an exceptional relationship builder who can navigate a complex and evolving landscape, synthesize diverse perspectives, and translate priorities and performance into actionable insights and compelling executive-level storytelling.

The Work Itself

The Director, Consumer Banking Marketing Partnerships plays a pivotal role in connecting Marketing and Consumer Banking leadership. This individual helps ensure that priorities are aligned, stakeholders are engaged, and marketing’s value is clearly understood across the organization. By bringing together diverse teams, leveraging data-driven insights, and translating complex initiatives into compelling business narratives, this leader enables stronger decision-making, deeper collaboration, and improved business outcomes.

Business Partnership & Strategic Alignment

• Serve as the primary marketing relationship owner for Consumer Banking businesses, including Bank and Invest.
• Build trusted partnerships with senior business leaders to understand priorities, growth objectives, customer needs, and key initiatives.
• Ensure marketing activities remain aligned to business goals and that stakeholders have visibility into priorities, progress, risks, and results.
• Partner across Marketing to translate business needs into actionable briefs, initiatives, and communications.
• Act as the connective tissue across business, marketing, analytics, technology, product, and design teams to support alignment and successful execution.
• Champion a cohesive and compelling narrative regarding marketing initiatives, investments, outcomes, and business impact.

Cross-Functional Leadership

• Lead and influence cross-functional teams across Marketing, Business, Technology, Analytics, Product, Operations, and Design.
• Facilitate collaboration, prioritization, and decision-making across multiple stakeholder groups.
• Build alignment among teams operating within a highly matrixed environment while balancing competing priorities.
• Drive clarity and accountability by connecting stakeholders to shared objectives and business outcomes.
• Foster strong working relationships that enable efficient execution and problem-solving across functions.

Performance Reporting & Executive Communications

• Own the development of executive-level narratives that articulate marketing’s contribution to Consumer Banking objectives.
• Partner closely with analytics and marketing teams to synthesize complex data into clear business insights and recommendations.
• Lead recurring business reviews, presentations, scorecards, and executive updates that communicate performance, opportunities, risks, and key learnings.
• Ensure senior leaders have consistent visibility into major marketing initiatives, investments, outcomes, and future priorities.

Leadership & Team Development

• Foster a culture of collaboration, accountability, continuous improvement, and customer-centric thinking.
• Establish clear goals and expectations while supporting professional growth and leadership development.
• Promote strong partnership and communication across teams and organizational boundaries.

Qualifications:

• Bachelor’s degree in Marketing, Business, Finance, Communications, or a related field.
• Minimum of 7+ years of progressive experience in marketing, financial services, consumer banking, investing, or related industries.
• Demonstrated success building partnerships with senior business leaders and executive stakeholders.
• Experience leading complex, cross-functional initiatives within a matrixed organization.
• Strong analytical skills with the ability to translate data into business insights and recommendations.
• Exceptional presentation, communication, and storytelling capabilities.
• Experience in banking, deposits, checking, savings, wealth management, brokerage, investing, or related financial services businesses.
• Strong foundation in marketing principles, customer engagement, brand management, integrated marketing, and performance measurement.
• Demonstrated understanding of the complex and evolving financial services and marketing landscape, including changing consumer behaviors, competitive dynamics, digital experiences, emerging technologies, and industry trends.
• Experience operating within complex, highly matrixed organizations where success requires influence, collaboration, and cross-functional leadership.
• Ability to translate business objectives, market dynamics, and customer insights into compelling narratives and executive-level recommendations.
• Experience communicating performance, opportunities, and strategic recommendations to executive leadership teams.
• MBA or advanced degree preferred.

Critical Skills & Competencies

• Executive Presence & Influence
• Storytelling & Presentation Development
• Relationship Management
• Performance Reporting & Analytics
• Business Acumen
• Stakeholder Management
• Strategic Thinking
• Marketing Acumen & Industry Knowledge
• Cross-Functional Leadership
• Consumer Banking & Investing Expertise
• Executive Communications
• Collaboration & Change Leadership

Minimum Qualifications

• 9+ years of relevant experience or equivalent combination of education and experience
• High school Diploma or GED equivalent

How We'll Have Your Back
Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).

Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.

Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.

Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.

Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Other Compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.

To view more detailed information about Ally’s Total Rewards, please visit this link:

Who We Are :
Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit .

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

In accordance with the Americans with Disabilities Act, if after review of the position expectations, you believe that you may need a medical accommodation to fulfill the duties of this role, please email View email address on aiapply.co with details of your accommodation request.

Base Pay Range

$125,000.00 - $190,000.00

An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation:

This position is eligible to participate in our annual incentive plan.