Marketing Coordinator

Hospice Community Liaison (Healthcare Marketing)

Care Must Hospice is a leading provider of Hospice Care, celebrating 25 years of service to Southern California communities. Coverage area includes Santa Clara and Alameda. Base compensation plus bonuses can earn you over $100,000 per year.

Looking to make a difference? Join our team, CAREMUST, founded by nurses, where empathy is our driving force. At our agency, we believe healing happens best in the comfort of home, allowing patients and their families to cherish their time together. As one of the nation's largest privately owned agencies, we're dedicated to serving communities across the San Francisco Bay Area, North Bay, Central Valley, and the Greater Sacramento Area. If you're passionate about delivering exceptional care and making a meaningful impact, we'd love to have you on board.

Overview

We are seeking a motivated and relationship-driven Hospice Community Liaison to support the growth of our hospice services throughout San Jose. This role focuses on building strong partnerships with healthcare providers and community organizations to increase awareness and referrals.

Key Responsibilities

• Build and maintain strong referral relationships with hospitals, skilled nursing facilities (SNFs), assisted living facilities (ALFs), physicians, and other healthcare providers
• Promote home health and hospice services through regular in-person visits and outreach efforts
• Identify new business opportunities and help expand service areas
• Coordinate closely with clinical teams to ensure smooth and timely patient transitions
• Track referrals and maintain accurate marketing activity logs and reports
• Represent the agency professionally within the healthcare community and at events
• Maintain a consistent presence with referral sources to strengthen long-term partnerships

Qualifications

• Experience in healthcare marketing, home health, or hospice preferred
• Bachelor's degree in health care or equivalent, marketing/sales or public relations, preferred.
• Strong communication, networking, and relationship-building skills
• Knowledge of Medicare, insurance guidelines, and referral processes is a plus
• Self-motivated with the ability to work independently and meet growth goals
• Reliable transportation required for field-based visits

What We Offer

• Flexible schedule
• Competitive compensation
• Training and professional development opportunities
• Supportive and collaborative team environment
• Opportunities for career growth and advancement
• Company-sponsored events and team activities