Associate Director, Sales

Associate Director, Sales

Harmless Harvest envisions a world where nutritious, clean, organic, and healthy food and beverages are the standard rather than the exception; where all people involved in creating the product are treated with fairness; and the planet is treated harmlessly. We are focused on changing the world, and we are always looking for like-minded, wildly passionate individuals to help us do this. Join the #HarmlessMovement

About the Role:

As the Associate Director, Sales at Harmless Harvest, you will provide strategic leadership across the Grocery channel, driving profitable sales growth and expanding market share. In this role, you will lead a team of Account Managers, while managing relationships with assigned accounts, brokers, distributors, and merchandisers within Grocery.

The Assoc. Dir., Sales will oversee a portfolio generating $20–$50MM in revenue, with responsibility for multiple Tier 2 and Tier 3 national and/or regional customers ranging from $250K to $2.5MM in revenue. This position also includes the opportunity to develop and mentor direct reports.

What you'll be doing:

• Build and nurture multi-level relationships with brokers, distributors, and other third-party partners to create compelling value propositions and drive strategic alignment with key retail customers.
• Develop an annual business plan for the Grocery channel and work to meet planned volume goals and key performance indicators, including pricing, shelf presence, and ACV.
• Lead and support your team of Account Managers to achieve KPIs across retail execution, account management, and broker/distributor relationships.
• Foster a strong, collaborative team culture within the Grocery channel to ensure continuity, engagement, and long-term success.
• Identify and implement process improvements that enhance your team's ability to deliver on sales objectives, including analytics, insights, and performance tracking/scorecarding.
• Manage your budget responsibly across Trade, T&E, SG&A, and other related expenses.
• Develop a deep understanding of the competitive landscape at both current and prospective accounts to position the brand effectively and win at the shelf.
• Regularly analyze and evaluate sales performance, methods, and costs; leveraging data and insights to identify opportunities and drive growth.
• Partner closely with the VP of Sales, Associate Director of Sales Planning & Trade, and cross-functional teams, spanning innovation, promotional strategy, shelf placement, pricing, and shopper marketing across grocery
• Keep your team, and broader sales team, informed by clearly communicating customer information and sales activities to ensure smooth coordination and alignment across all necessary functions.

What You'll Bring:

• Bachelor's degree required.
• 6–8 years of sales management experience in grocery or consumer packaged goods, with a consistent track record of meeting or exceeding sales goals.
• Experience managing headquarter calls at regional accounts and overseeing retail execution.
• Experience managing broker and distributor relationships, including broadline and DSD, to meet customer objectives.
• Background in perishable products is a plus

Who You Are:

• Make the impossible, possible – someone who is resilient, optimistic, and determined.
• Protect the most vulnerable – someone who is compassionate, empathetic and acts with integrity
• Craft incredible things – someone who is creative, passionate, with keen attention to detail
• Act with heart – someone who is kind, generous and respectful

Why you'll love it here:

• Join a passionate team that comes from all backgrounds
• Copious amounts of free coconut water
• Generous Paid Time Off and Company Holidays
• Parental Leave
• Comprehensive health benefits and perks

The base comp range for this role may vary above or below the posted range as determined by location. This range has not been adjusted for any specific geographic differential applicable by area where the position may be filled. Compensation is determined via several factors including but not limited to a candidate's experience, education, skills, relevant certifications, department equity, training and organizational needs. Base pay is just one piece of the total rewards program offered by Harmless Harvest which includes comprehensive perks and health benefits.

At Harmless Harvest, we embrace diversity, equity, and inclusion as catalysts for innovation and success. We are dedicated to fostering a team with diverse backgrounds, perspectives, and skills, believing that this enriches our creativity and strengthens our service to customers and communities alike.