Associate Director Sales, DACH

Associate Director Sales, DACH

Germany Bloomreach is building the world's premier agentic platform for personalization. We're revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey.

We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.

We're making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.

We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.

And we're building all of that on the intelligence of a single AI engine — Loomi AI — so that personalization isn't only autonomous…it's also consistent. From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

As Associate Director, Sales - DACH, you will play a pivotal leadership role in scaling our presence across Germany, Austria, and Switzerland. You will own regional revenue performance end-to-end, driving both top-of-funnel pipeline creation and enterprise deal execution across key verticals, with a primary focus on retail.

This is a high-impact role for a commercially driven leader who combines strategic thinking with hands-on execution. You will work closely with senior leadership to shape go-to-market strategy, build a high-performing team, and expand our footprint in one of our most important regions.

Key Responsibilities

Revenue & Pipeline Ownership Own the full sales funnel across DACH, including pipeline generation, qualification, and conversion. Drive consistent top-of-funnel activity in partnership with Marketing, SDRs, and Partners, while maintaining strong pipeline coverage to achieve and exceed regional targets.

Go-to-Market Execution Define and execute the regional go-to-market strategy, identifying priority segments, key accounts, and growth opportunities. Translate strategy into measurable outcomes across pipeline, win rates, and revenue.

Enterprise Sales Leadership Lead complex, multi-stakeholder sales cycles from early engagement through to close. Maintain a consultative, value-driven approach focused on delivering measurable business impact for customers.

Team Leadership & Development Build, coach, and develop a high-performing sales team. Set clear expectations around performance, pipeline discipline, and execution, while fostering a culture of accountability and continuous improvement.

Cross-Functional Orchestration Work closely with Marketing, Channel, Customer Success, Sales Engineering, and Professional Services to create and execute integrated account strategies and deliver a seamless customer experience.

Executive Stakeholder Engagement Act as a trusted advisor to senior stakeholders across customer organizations. Represent the company at key industry events and in executive-level conversations.

Sales Discipline & Forecasting Maintain rigorous pipeline management, CRM hygiene, and forecast accuracy. Use data-driven insights to improve conversion rates, deal velocity, and overall performance.

Market Expansion Identify and unlock new growth opportunities across DACH, including new verticals, partnerships, and routes to market.

Qualifications & Experience:

• 5+ years of progressive sales experience, including experience in a leadership or team lead capacity within the DACH region.
• Strong expertise in B2B enterprise software/SaaS, ideally with exposure to retail.
• Experience working with or supporting geographically distributed teams.
• Strong communication, negotiation, and stakeholder management skills.
• Analytical and data-driven, with experience using CRM and sales forecasting tools (e.g., Salesforce).
• Ability to operate effectively in a fast-paced, matrixed, and international environment.
• Bachelor's degree required; MBA or equivalent is a plus.
• Fluency in English & German is essential

More Things You'll Like About Bloomreach:

Culture:

• A great deal of freedom and trust. At Bloomreach we don't clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.
• We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.
• We believe in flexible working hours to accommodate your working style.
• We work virtual-first with several Bloomreach Hubs available across three continents.
• We organize company events to experience the global spirit of the company and get excited about what's ahead.
• We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
• The Bloomreach Glassdoor page elaborates on our stellar 4.4/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5

Personal Development:

• We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
• Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
• Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
• Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*

Well-being:

• The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
• Subscription to Calm - sleep and meditation app.*
• We organize 'DisConnect' days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
• We facilitate sports, yoga, and meditation opportunities for each other.
• Extended parental leave up to 26 calendar weeks for Primary Caregivers.*

Compensation:

• Restricted Stock Units or Stock Options are granted depending on a team member's role, seniority, and location.*
• Everyone gets to participate in the company's success through the company performance bonus.*
• We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
• We reward & celebrate work anniversaries -- Bloomversaries!*

(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)

Excited? Join us and transform the future of commerce experiences!

If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.

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