National Account Sales Manager -Food Service

National Account Sales Manager, Food Service

Sugardale Foods / Fresh Mark, Inc. | Massillon, OH (Corporate) | Full-Time | Up to 50% Travel

About the Role

Fresh Mark is seeking an experienced National Account Sales Manager to own and grow our food service business under the Sugardale brand. This is a high-impact, results-driven role responsible for developing national distributor relationships, expanding chain and operator penetration, and driving sustainable volume across key food service channels.

You will work cross-functionally with Marketing, Supply Chain, and Operations to bring compelling solutions to market and deliver on volume and margin objectives. The right candidate is a self-starter who thrives in an entrepreneurial environment and has a proven track record of building national food service accounts.

Key Accountabilities

• Develop and execute national food service sales strategies to drive channel penetration, volume growth, and margin improvement.
• Own relationships with national and regional distributors (including broadline and specialty channels), driving distribution depth and pull-through at the operator level.
• Identify and develop chain account and multi-unit operator opportunities across segments such as restaurants, healthcare, lodging, and contract/institutional foodservice.
• Manage and optimize a network of food service brokers across assigned regions, ensuring alignment on priorities, accountability to targets, and strong ROI.
• Apply category management principles to identify whitespace opportunities, grow share versus competition, and increase Sugardale distribution across accounts.
• Collaborate with Marketing to develop compelling, data-driven presentations for distributors, chain, and operator sales calls.
• Partner with Supply Chain and Demand Planning to provide accurate volume forecasts and ensure order fulfillment aligns with customer delivery expectations and inventory levels.
• Build and maintain a pipeline of prospective accounts, with documented action plans to convert and grow incremental business.
• Leverage internal reporting tools (Power BI) and distributor POS data to track performance, identify trends, and present business reviews to key accounts.

Requirements

• Bachelor's degree in business, Sales, Marketing, or a related field.
• 5+ years of progressive outside sales experience, with at least 23 years in food service sales (distributor, chain, or operator channels).
• Direct experience in protein or meat-based categories is required; pork or smoked meats is strongly preferred.
• Demonstrated track record of calling on national or regional distributors (e.g., Sysco, US Foods, Gordon Food Service) and/or multi-unit chain operators.
• Experience managing food service brokers and third-party sales support organizations.
• Proficiency in CRM platforms (Microsoft Dynamics or equivalent) and strong working knowledge of Microsoft 365 (Excel, PowerPoint, Teams).
• Ability to analyze distributor POS data, syndicated data, and internal reporting (Power BI) to build business cases and account reviews.
• Strong written and verbal communication skills with the ability to present effectively at all organizational levels.
• Willingness to travel up to 50% as required by the account responsibilities.

About Fresh Mark / Sugardale Foods

Owned and made in the USA for more than 100 years, Fresh Mark's Sugardale brand is a leading producer of high-quality pork and smoked meat products. Our portfolio includes bacon, ham, hot dogs, lunch meats, pepperoni, salami, and specialty meat items sold through retail, food service, and national account channels.

With processing facilities in Canton, Massillon, and Salem, Ohio, Fresh Mark is well-positioned to serve national food service customers with the reliability, quality, and scale they demand. This role offers the opportunity to represent a recognized, established brand with significant runway for food service growth.

At Fresh Mark, people come first. We invest in our team members with the tools, leadership, and support to grow professionally and advance their careers. We are proud to be a privately owned, U.S.-based company with a strong cultural foundation built on integrity, accountability, and results.

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