Marketing Launch Project Manager

This position plays a critical role in managing the execution of product launch initiatives by overseeing project timelines, deliverables, and cross-functional coordination. Partnering with brand teams, internal cross-functional teams, agencies, and vendors, the role ensures all marketing and launch objectives are delivered efficiently from concept through execution. The individual will drive alignment on scope, milestones, and objectives, maintain visibility through project tracking and reporting, and ensure high‑quality, on‑strategy execution that supports brand growth and commercial success. Responsibilities Manage project timelines through launch playbook, production schedules, and delivery of materials and assets across multiple workstreams. Lead weekly meetings with cross‑functional partners to track and deliver key product launch milestones. Partner with marketing brand managers to plan, develop, and execute marketing, advertising, and promotional materials for assigned brands while maintaining project management workflows. Manage the execution of marketing initiatives and campaigns, owning deliverables and ensuring alignment with brand strategy, timelines, budgets, and key objectives. Develop customer‑ and patient‑facing materials that support the sales team, drive product adoption, and reinforce brand messaging. Collaborate with brand, agency, and cross‑functional teams to define project scope, deliverables, and milestones, ensuring alignment throughout execution. Guide agency partners on design, copy, and content development to ensure high‑quality, on‑strategy deliverables. Coordinate with agencies and vendors to establish project estimates and ensure seamless execution while managing relationships. Maintain accurate project tracking and reporting to provide visibility into status and key business metrics. Foster a culture of collaboration by sharing updates, improving transparency, and supporting enterprise‑wide marketing initiatives. Monitor and control brand budgets, forecasts, and expenses, assessing the marketing mix of the product to evaluate cost‑effectiveness and results. Skills Required Proven experience in managing product launches with brand teams. Detail‑oriented with strong organizational and project management skills. Ability to build effective internal and external relationships. Capable of delivering results in a fast‑paced environment. Strong communication and collaboration skills. Knowledge of legal and compliance requirements related to promotional materials in the industry. Sense of urgency and ownership. Ability to execute within a matrixed organization. Strong business and interpersonal skills. Key Performance Indicators Strong project management skill with demonstrated ability to maintain project timelines. Meeting or surpassing project management deadlines. Attention to detail with minimal need to rework. Successful completion of ad hoc solo marketing projects. Education Undergraduate or associate degree in marketing, Business Management, or related field. Demonstrating strong commitment to Client values and behaviors. #J-18808-Ljbffr Merck & Co.