CONTENT MARKETING SPECIALIST

Summary of the Position The Content Marketing Specialist is an entry level position, responsible for creating content - including social media posts, promotional videos, how-to-guides, and service explainers - to attract customers and contribute to the continuous learning and development of our team. This position will report to the Director of Marketing. Key Essential Responsibilities Create engaging content for social media including Facebook, Instagram, Google, Yelp, etc. Design graphics for promotions, emails, and in-store materials Assist in building email campaigns and website content Capture and edit photo and video content Support marketing campaigns and promotions Create clear, customer-friendly messaging for products and services Assist in creating internal training content for store teams through how-to videos, quick guides, product overviews, and service education materials Help translate technical automotive topics into simple, easy-to-understand training content for employees Follow a content calendar and meet deadlines in a fast-paced environment Collaborate with internal teams to ensure accuracy and alignment All other duties as assigned by management Experience/Education/Other Requirements Associate's degree required; Bachelor's degree preferred in Marketing, Communications, or related field 0-2 years of experience (internship experience welcomed) Eagerness to learn and receptive to feedback Strong verbal and written communication skills Familiarity with social media platforms and current trends required; experience managing or contributing to social media accounts is a plus Basic experience with graphic design and video editing tools (e.g., Canva, Adobe Premiere Rush, CapCut, or similar) Highly organized, detail-oriented, and able to manage multiple priorities while maintaining accuracy and quality Demonstrates creativity and actively seeks opportunities to create engaging, relatable content (in-store, with customers, and across platforms) Team-oriented with a positive attitude; collaborates effectively with internal and external partners Experience creating tutorials, training materials, or educational content is a plus Photography or mobile content creation experience is a plus Must possess and maintain a valid U.S. driver's license and have access to reliable transportation