Director Digital Marketing

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Own the Pipeline. Drive the Growth. Redefine What Demand Generation Looks Like.

At Lifespace, Our Space is built on delivering meaningful experiences and that starts with how we attract, engage, and convert our future residents and customers. We’re looking for a Director Digital Marketing who doesn’t just manage campaigns, you own outcomes.

This is a high impact leadership role for a marketer who thrives at the intersection of data, strategy, and execution, someone who knows how to turn media spend into qualified pipeline, measurable revenue, and scalable growth.

Why This Role Stands Out

• Own a multimillion-dollar marketing engine and directly impact business growth
• Lead across the full funnel from first click to revenue attribution
• Shape the future of AI-driven marketing (Google AI Overviews, ChatGPT, generative search)
• Influence executive-level strategy and partner directly with senior leadership
• Hold agencies accountable and drive real performance, not just activity

What You’ll Own

End-to-End Demand Generation Strategy

• Lead integrated acquisition strategy across:
  • Paid Search, Paid Social, Organic Social
  • SEO / AEO / GEO (Generative Engine Optimization)
  • Programmatic, CTV/OTT, and ABM
• Drive performance against CPL, CAC, and pipeline/revenue targets

Performance Marketing That Actually Performs

• Own optimization across the full funnel from click to conversion
• Continuously test, learn, and scale what works
• Turn insights into action fast

Agency & Budget Accountability

• Manage and optimize a $5M+ media budget
• Hold agency partners accountable for ROI, transparency, and execution
• Make smart, data-driven investment decisions

AI-Driven Search & Digital Innovation

• Ensure brand visibility across:
  • Google AI Overviews
  • Claude, ChatGPT, Perplexity, and emerging platforms
• Build citation-ready, structured content ecosystems (FAQ, schema, conversational AI)
• Stay ahead of how people search and how brands show up

Advanced Analytics & Attribution

• Lead Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing
• Translate complex data into clear, actionable decisions

What You Bring

• 8 to 12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomes
• Experience managing $5M+ annual media budgets with clear ROI accountability
• Deep expertise in:
  • Paid media + SEO/AEO/GEO
  • Conversion rate optimization (CRO)
  • Multi-touch attribution and performance analytics

Technical & Analytical Strength

• Google Analytics (GA4) and Adobe Analytics
• Data tools: Excel, Looker, and ETL platforms (Funnel.io, Supermetrics, etc.)
• Strong understanding of schema markup and structured data for AI search

Modern Marketing & AI Fluency

• Experience leveraging AI tools for:
  • Campaign optimization
  • Keyword discovery
  • Creative iteration
  • Performance insights
• Familiarity with AI-search visibility platforms (Profound, Goodie, AthenaHQ, etc.)

Why Lifespace

At Lifespace, you’ll do more than run campaigns, you’ll shape how we grow. This is your opportunity to build, scale, and lead a demand generation engine that drives real impact.

Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.

COMPANY OVERVIEW:

Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission-driven organization.

Equal Opportunity Employer