Technical SEO Strategist

Technical SEO Specialist

Meet Domaine, the world's largest independent Shopify design and development partner, formed by the union of Half Helix and Tomorrow. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers and not just participants in our industry, we are inspired to write, break, and re-write the rules for a new generation of commerce.

We're seeking a Technical SEO Specialist to support and scale Domaine's SEO practice. This role reports directly to the SEO Director and works closely with Strategy, Engineering, Design, and Content teams.

This role is hands-on technical. You'll work with both on on-page technical work and replatforming and migration projects — from pre-migration audits and URL mapping through redirect strategy, post-launch QA, and performance recovery. While strong fundamentals across on-page SEO and content strategy are expected, the primary emphasis is on technical SEO execution and protecting (or accelerating) organic performance through change.

Responsibilities

• Lead the SEO workstream on site migrations: replatforming, domain changes, URL restructures, IA overhauls, design system rollouts, and CMS/PIM transitions
• Run pre-migration baselines: full crawls, log file analysis, indexable page inventories, top-traffic and top-revenue page snapshots, backlink profile capture
• Build and QA redirect maps (1:1 where possible, intent-matched where not), partnering with engineering on implementation and edge cases (parameters, faceted URLs, pagination, locale paths)
• Author migration runbooks with risk assessments, go/no-go checklists, staging QA protocols, and rollback criteria
• Lead post-launch validation: indexation monitoring, redirect health, render parity, schema parity, internal link integrity, Core Web Vitals regression checks
• Diagnose and recover traffic in the event of post-migration drops; build the recovery roadmap

• Conduct technical audits across crawlability, indexability, rendering, site architecture, internal linking, canonicalization, and structured data
• Diagnose JavaScript rendering issues (CSR vs SSR vs SSG, hydration, lazy-loaded content) and partner with engineering on fixes
• Own Core Web Vitals strategy in partnership with engineering — LCP, INP, CLS — including diagnosis, prioritization, and verification
• Implement and validate Schema.org JSON-LD across product, collection, article, FAQ, breadcrumb, and organization types
• Manage XML sitemaps, robots.txt, hreflang, canonical strategy, and pagination handling
• Run log file analysis to understand crawl behavior and bot allocation

• Track rankings, traffic, indexation, and revenue impact of technical work; communicate clear, prioritized insights to clients and internal teams
• Build dashboards and reports with GSC, GA4, Looker Studio, and SEO platforms
• Stay current on algorithm updates, rendering changes, and emerging discovery surfaces (AI Overviews, AI assistants, GEO)

• Partner with engineering throughout discovery, build, QA, and launch to ensure SEO requirements are scoped, built, and validated
• Translate technical SEO requirements into engineering tickets with clear acceptance criteria
• Educate internal teams (Strategy, Design, Engineering, Content) on technical SEO fundamentals and migration best practices

• Support technical SEO strategy for domaineworldwide.com
• Performance monitoring, indexation health, and technical recommendations

Skills & Experience

• 4+ years of technical SEO experience, with demonstrated ownership of at least two complex site migrations or replatforms end-to-end
• Deep working knowledge of crawlability, indexability, rendering (CSR/SSR/SSG), canonicalization, hreflang, schema markup, and Core Web Vitals
• Proficiency with technical SEO tooling: Screaming Frog, Sitebulb, Google Search Console, Google Analytics, log file analyzers (e.g., Screaming Frog Log File Analyzer)
• Comfort with redirect logic and ability to author and QA large redirect maps (regex-based and 1:1)
• Working knowledge of HTML, CSS, and JavaScript — enough to read code, diagnose rendering issues, and write precise engineering tickets
• Ability to communicate technical issues and tradeoffs to non-technical stakeholders
• Comfortable operating in a fast-paced, build-and-scale environment

• Experience working with ecommerce brands
• Shopify experience — collection/product URL handling, theme rendering, app conflicts, locale routing, headless setups (Hydrogen)
• Experience with headless or composable commerce migrations
• Familiarity with edge/CDN-level redirect handling (Cloudflare Workers, Vercel, Netlify)

• Exposure to AI-powered discovery and Generative Engine Optimization (GEO)
• Experience with international SEO (multi-region, multi-language sites)
• Experience collaborating with writers, agencies, and cross-functional partners

Ideal Candidate Profile

• Technically deep — excited by the puzzle of large, messy migrations and the discipline of getting them right
• Strong communicator who can partner effectively with Engineering, Strategy, and Design
• Curious, proactive, and motivated to help build and shape a growing SEO practice
• Calm under pressure, especially during launch windows
• Passionate about staying ahead of SEO, technical web standards, and discovery trends

Perks & Benefits

• Flexible working schedule
• Remote-first culture
• Continued education and personal development opportunities

We are an Equal Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.