Public Relations Associate

Brand Engagement Manager I

Duration: 4 Months + Pay Rate: $29.43/hr on W2 Location: New York, NY 10014

Position Overview

The Brand Engagement Manager I plays a key role in amplifying brand visibility, managing daily press relationships, coordinating product mailings, and supporting high-impact earned media campaigns.

This role will support the design and execution of forward-thinking, fully integrated PR and social campaigns in close collaboration with the broader brand engagement team. The ideal candidate is a passionate, creative, and strategic communications professional who thrives at the intersection of storytelling, culture, and commerce and can translate a brand's personality effectively across earned media activations.

Public Relations

• Execute comprehensive, strategic PR and brand partnership programs supporting product launches, key brand initiatives, and community efforts.
• Assist with the execution of press events, product launches, press previews, and influencer trips.
• Manage relationships with external PR agencies, brand partners, and media contacts, maintaining open and consistent communication.
• Liaise with internal and external teams to ensure on-brand execution of product launches, press events, and brand initiatives.
• Support internal press opportunities.
• Manage agency invoices, budget tracking, PR closet inventory, and general department coordination.

Analytics, Reporting & Budget

• Monitor and analyze web analytics dashboards, social reporting tools, and earned media metrics.
• Translate data into actionable insights and recommendations.
• Compile weekly and campaign-specific coverage reports and clipping highlights.
• Track Earned Media Value (EMV) metrics.

Required Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• 1–3 years of experience in PR, communications, or influencer marketing.
• Demonstrated success managing PR campaigns for consumer-facing brands.
• Established network in press, influencers, events, social media, and the beauty industry.
• Strong organizational skills with meticulous attention to detail and the ability to manage multiple projects in a fast-paced environment.
• Excellent written and verbal communication skills.
• Creative thinker with strong attention to detail and project management skills.
• Proficiency in PR monitoring tools such as Cision and Launchmetrics, as well as Microsoft Office Suite.

Preferred Qualifications

• Beauty or luxury fashion experience preferred.
• Knowledge of the fragrance industry and competitor landscape strongly preferred.