Senior Analyst

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry's most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek's Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Job Description:

We are looking for an analytically talented individual to join the Zeno Data & Intelligence team. This individual will be responsible for managing the analytics and performance reporting across our consumer and corporate accounts.


This role is for a Senior Analyst in a communications world - straddling the intersection between numbers and messages. Daily, you will utilize tools and strategies to translate raw data into valuable business insights and optimization suggestions. Working closely with the PR and Digital teams in order to implement data-driven recommendations generated through proprietary in-house learnings at scale and across multiple clients.


About The Job:

• Providing end-to-end marketing analytics support for multiple clients across our earned and paid media portfolio

• Identifying appropriate KPIs based on business objectives and executing measurement plans.

• Aggregate data from various sources (including but not limited to: earned media platforms, social listening platforms, site analytics, third-party data etc.) into integrated report templates or dashboards

• Apply generative AI tools to accelerate research, while maintaining human judgment and quality control

• Providing quality assurance of data

• Reporting and insights writing, to translate data-driven findings into actionable insights

• Drawing insights from campaign data and making actionable recommendations for improvement; presenting findings to internal teams and/or clients

• Providing an accurate and timely review of junior staff work products as needed

• Train and mentor junior staff on analytics processes, tools and best-in-class reporting strategies

• Developing and maintaining relationships with key partners in the data, measurement, and analytics space

• Evaluating and recommending specific measurement partners/tools

Qualifications:

• 3+ years of experience as a hands-on analyst in marketing, social media, paid media or public relations agency

• Working knowledge of Tableau and / or Looker Data Studio

• Intermediate level proficiency of Microsoft Excel and pivot tables

• Required: Familiarity and expertise with public relations and social media data providers and tools such as, MuckRack, Talkwalker, Meltwater, Newswhip, Brandwatch, Helixa, Traackr, BuzzSumo, Quid, Similar Web, Profound

• Experience of using AI-enabled processes and Generative AI tools in research, including prompt writing, synthesis and critical thinking

• Desirable: Intermediate level proficiency of web site analytics packages (Google, Adobe), online ad serving systems (DCM, The Tradedesk) or Supermetrics

• Detail-oriented and well organized

• Strong qualitative and quantitative skills

• Strong communication skills (written & verbal)

• Ability to manage timelines and multitask across a variety of projects

• Ability to work independently as well as part of a team

About You:

As a Senior Analyst you will be the analytics lead for your respective accounts, getting involved at the inception of new campaigns/programs as well as new business opportunities. You will work with communications managers, digital channel owners, and media monitoring experts to help analyze performance and provide recommendations that will propel the client forward. You will lead client-specific projects from data cleaning and aggregation to visual creation and finally to report completion as you analyze the results to create actionable insights that will guide strategic decisions, uncovering real-time optimization opportunities that impact the bottom line.


The candidate must be data agnostic, willing to leverage information from a bevy of sources to best analyze the problem and forge a solution. This person will build, develop, and maintain data structures, reporting systems, and build customized dashboards based on KPIs that will support key business decisions and shape future programming recommendations.


This analytics team works in lockstep with other teams at Zeno and will interact with every facet of the organization and, at times, clients as well. If you have an affinity for a wide gamut of data and are yearning to augment your knowledge, this role will allow you access to some of the most diverse datasets and tools around. That said, this person must be willing to get their hands dirty and roll up their sleeves in order to optimize existing processes, create best practices, work cross-functionally, ensure data validation, as well as build data visualizations from the ground up.

This Person Must:


Love to tinker: What better way to learn than diving in and trying new tools or approaches to data and strategy? The more creative the solution, the better!


Be a self-starter: Someone who loves taking challenges head-on.


AI-forward: An eagerness to leverage AI to improve speed, efficiency and scale, as well as curiosity to keep up with AI developments that affect Zeno and our clients.


Love technology: An aptitude for and general interest in technology will go a long way in success for this role.


Think critically: PR is difficult to measure in nature, we're looking for candidates that can think outside the box and are solution-oriented.


Learn, teach and collaborate: This role is as much about teaching those around you as it is taking on challenges of your own. Collaboration is key and communication is essential.


Pay Range: $65,000-$75,000 USD/yr.

An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Level 04

An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

About Our Benefits

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.

Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self-identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.