Principal Product Marketing Manager

About Circle

Circle is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com.

What You'll Be Responsible For

We are looking for a highly motivated, strategic, and experienced Product Marketing Manager to lead go-to-market strategy and execution for Circle's payments products. In this role, you'll partner closely with Product, Business Development, Marketing teams, and other cross-functional roles to bring new global payment products and solutions to market by focusing on the intersection of traditional finance and onchain programmable payments - powered by stablecoins. The ideal candidate thrives in fast-paced, ambiguous environments and is comfortable operating independently. You have a strong grasp of financial services, specifically payments, and a talent for turning complex concepts into clear narratives, and a bias toward both strategic thinking and hands-on execution.

Key Responsibilities:

• Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally.
• Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact.
• Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth.
• Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle's payments products stay ahead of the competition.
• Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals.
• Steer high-impact strategic initiatives, driving cross-functional projects that shape the company's direction and market influence.

Key Qualifications & Attributes:

• B2B GTM expertise: 8+ years in B2B Product Marketing, or in an equivalent role, where you owned product GTM strategy and execution.
• Domain knowledge: 4+ years of experience across fintech, payments, or financial services with a demonstrated ability to quickly ramp up in new industries and apply insight to product and go-to-market strategies.
• Blockchain & fintech understanding: Solid grasp of blockchain fundamentals, including how stablecoins, payments infrastructure, or crypto rails work in practice.
• Growth mindset & agility: You approach challenges with curiosity and resilience, continuously seeking opportunities to learn and grow. You are comfortable with change and bring structure to ambiguity through thoughtful prioritization and rapid execution.
• Customer-centric, technical storyteller: You excel at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders. You're confident presenting to diverse audiences and crafting materials that move business forward.
• Proactive team player: You work well independently and thrive in collaborative teams. You are proactive in identifying what needs to be done, communicating clearly, and driving cross-functional execution.
• Cross-functional Collaboration: You build strong cross-functional relationships to align on priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints.
• Strategic Thinking: Your partner with product to shape roadmap priorities by synthesizing market trends, competitor movements, and customer feedback within a focused domain.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages. Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $185,000 - $237,500

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law. Should you require accommodations or assistance in our interview process because of a disability, please reach out to View email address on click.appcast.io for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.

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