ERP Product Marketing Manager- Accounting& Finance in Westerville

Acumatica Acumatica provides cloud ERP solutions to small and midsized businesses worldwide. With a focus on intelligent workflows and usability, Acumatica was acquired by Vista Equity Partners in May 2025. Acumatica is committed to collaboration, customer service and growth for its partners and employees. Job Overview Acumatica’s Product Marketing team is looking for a strategic Product Marketer with proven experience in ERP, with an emphasis in financial management and business operations. This role reports directly to the Director of Product Marketing. Primary Responsibilities Messaging, Positioning & Storytelling Shape clear, compelling narratives that translate product functionality into meaningful business value for small and mid‑sized organizations. Lead the development of all external product positioning and messaging—helping prospects and customers understand not just what Acumatica does, but why it matters—while clearly differentiating our ERP platform in the market. Thought Leadership & Market Insight Create differentiated thought leadership assets, messaging, and positioning that establish Acumatica as a trusted voice in modern ERP. Ground our storytelling in an ideal customer profile, industry, and market insights to ensure our communications deeply resonate with audience needs and real‑world challenges. Go‑to‑Market Leadership Develop and execute end‑to‑end go‑to‑market strategies for new product launches and initiatives. Partner closely with product and sales teams to align vision, execution, and timing—ensuring every launch is cohesive, impactful, and built for success. Customer‑Centered Narratives Partner with our customer advocacy team to review and elevate customer stories and videos, weaving authentic, real‑world outcomes into marketing assets. Use customer evidence to build trust, credibility, and emotional connection across the buyer journey. Cross‑Functional Collaboration Work hand‑in‑hand with product teams to stay aligned on roadmaps, priorities, and upcoming capabilities. Serve as a connective tissue across teams, ensuring marketing materials accurately reflect product evolution while amplifying shared goals. Data‑Informed Strategy Leverage performance data and analytics to guide marketing strategies, evaluate campaign and launch effectiveness, and continuously refine our approach—balancing insight with creativity to drive stronger outcomes. Content Experiences & Demos Create engaging video scripts and perform light video edits in collaboration with professional design and video partners. Develop polished product overview videos and intuitive, point‑and‑click demos that bring key workflows and “how‑to” scenarios to life. Marketing Enablement Maintain and evolve core assets—including website messaging, datasheets, and brochures—to ensure clarity, consistency, and accuracy. Support release planning and help keep internal and external teams aligned on product positioning as offerings grow and change. Events, Speaking & Community Engagement Support industry trade shows and events with strong messaging and content. Contribute to partner and customer events through presentations, webinars, and thought leadership sessions—including opportunities to present live—sharing Acumatica’s vision and expertise with confidence and authenticity. Messaging and Positioning Translate functionality and benefits into compelling marketing requirements and qualifications. Qualifications Experience Minimum of three to five years of product marketing experience. Must possess deep knowledge of ERP business‑management systems, accounting processes, business technology, and B2B marketing strategies. Education Background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field. Skills Exceptionally strong writer, able to explain complex features using clear, direct language. Strong analytical mindset, creative approach to messaging, excellent organization, multitasking ability, and strong communication. Technology Proficiency Experience with marketing technologies such as WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia. Team Fit Team player who embodies Acumatica’s core values, brings positive energy and collaboration, and is willing to go the extra mile to support others in a fast‑paced environment. Additional Information Acumatica is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status or disability status. If you have a disability and you believe you need a reasonable accommodation to search for a job opening or to submit an online application, please e‑mail View email address on click.appcast.io. Compensation and Benefits Salary range: $100,000‑120,000 annually (may vary by location). Additional rewards may include annual bonus, stock, and sales incentives. Benefits include healthcare coverage (medical, dental and vision insurance), short‑term/long‑term life insurance, 401(k) plan with company match, flexible time off, sick and safe leave, and more. #J-18808-Ljbffr