Mobile Marketing Manager

Job Details

• Work with team to build, optimize and manage various mobile messaging campaigns
• Strategize and plan ongoing push and in-app messaging tests
• Create a test and learn library to be shared with internal stakeholders and management
• Fully understand the user acquisition funnel by analyzing, planning, and executing campaigns
• Collaborate with teams to review campaign performance and identify new opportunities
• Provide ongoing and adhoc reporting, analysis and optimization for all user acquisition campaigns
• Manage app store optimizations across various teams to ensure all requirements are met before each app release
• Manage ongoing app store optimization to sustain keyword rankings and organic growth
• Identify growth opportunities across channels for mobile apps
• Ensure all existing product decks are up to date for stakeholdersThe successful candidate will also demonstrate the following abilities:
• 4-6+ years of experience in app store optimization / user acquisition / performance marketing
• Experience working with analytics reporting on various platforms
• Create and manage creative assets for mobile messaging campaignsMobile Marketing Manager Skills
• Must have prior mobile app experience
• Mobile push and in-app messaging (MoEngage experience is a plus)
• ASO (App store optimization)
• Mobile Monetization (Experience in forecasting is plus)