Social Media Strategist

Job Description About The Center for Cosmetic Surgery The Center for Cosmetic Surgery is a Colorado aesthetic medicine group that brings together three brands, each serving patients at a different stage of their journey. The Center for Cosmetic Surgery is our surgical practice, with our team of 6 surgeons specializing in face, breast, body, and more. Our non-surgical care is led by Rejuvenate MedSpa and SkinLab Denver. Rejuvenate and SkinCeuticals SkinLab Denver are our premier destinations for injectables, laser, and aesthetic treatments, with locations in Golden, Denver, and Colorado Springs. Together, our brands care for patients at every stage, from a first skincare visit to surgery. We hold ourselves to a high standard of patient care, and our marketing reflects that: thoughtful, credible, and focused on real results. Our marketing team is small, collaborative, and hands-on, so the work you do here is seen and makes a real difference. Position Summary The Social Media Strategist owns social media strategy and content creation across all three brands in the practice group: a surgical authority brand, and two luxury medspa brands. This role is equal parts strategist and creator. You will take business objectives from marketing leadership, turn them into a social plan for each brand, and then bring that plan to life with high quality, platform native video and polished design that you shoot, edit, and create yourself. You will measure what works, use the data to refine the strategy, and manage your own work without close supervision. Role Details Reports to: Marketing leadership Scope: CCS, Rejuvenate Colorado, and SkinLab Denver Level: Mid level individual contributor. Owns social strategy and execution with full autonomy but does not own budget, hiring, or overall marketing strategy Direct reports: None Compensation: $80,000 to $100,000 annually Work arrangement: Hybrid; WFH + office time at CCS Golden, RMS, and SkinLab (as necessary). Occasional early morning or evening content capture is required. Key Responsibilities Strategy and Planning • Develop and own the social strategy for each brand, translating business objectives into audience, channel, content, and engagement plans • Own an integrated monthly content calendar for each brand, planned at least four weeks ahead, balancing always on content with promotions, provider launches, events, and timely opportunities • Lead the social side of weekly and quarterly planning with marketing leadership and the Marketing Specialist so social, email, web, and promotions launch as one integrated plan • Monitor platform updates, algorithm shifts, social listening, and trends, and translate them into timely, brand appropriate content for a medical aesthetics audience Video, Design, and Content Creation • Concept, shoot, and edit high quality, platform native short form video for Instagram and TikTok, with a strong eye for lighting, framing, audio, pacing, hooks, and text overlays • Direct on location shoots with providers, staff, and patients across all locations, and step in front of the camera when the content calls for it • Design polished, on brand graphics, carousels, Stories, and motion graphics, and build reusable templates that keep each brand visually consistent • Create compelling content when filming isn't possible, using existing footage, photography, and motion design to keep quality high • Launch and grow a TikTok presence from the ground up to reach and bring in younger patients across the brands Providers, Creators, and Community • Partner with surgeons, injectors, and aestheticians to uncover their stories and expertise, and coach them to show up confidently on camera and on their own social accounts • Own the influencer and UGC creator program across all three brands, including identifying partners, writing briefs, giving feedback, managing timelines, and ensuring deliverables meet brand standards • Manage daily community engagement in comments and DMs, routing patient inquiries to the call center or front desk promptly • Apply sound judgment on clinically sensitive content and patient privacy (e.g., before and after guidelines, patient consent, aesthetic medicine advertising standards) Performance and Optimization • Set KPIs for each brand, and own weekly, monthly, and quarterly reporting that turns performance data into clear insights and recommendations • Test formats, hooks, and content pillars; scale what works and retire what doesn't • Connect social activity to business outcomes (inquiries, consults, bookings) and share organic insights with paid media partners to inform boosting and ad creative Who Succeeds in This Role This role runs on independent strategy and creative execution across three brands at once. Here is what is necessary to be successful in this role. • A true creator with a high bar for visual quality, who knows the difference between content that looks good and content that stops the scroll • Manages their own work: sets priorities, builds timelines, and hits deadlines without reminders • Strategic first, starting from the business goal and the audience rather than what to post today • Data curious, reviewing the numbers regularly and changing course based on what they learn • A persistent problem solver who tries another approach when something doesn't work • Detail-oriented, especially with captions, provider names, offer details, and compliance language • A proactive communicator who flags risks and needs before they become problems • Confident and warm on set, able to put providers, staff, and patients at ease in front of the camera Qualifications • 3 to 5+ years of hands-on social media experience for a brand or agency, including managing multiple brands, locations, or product lines at once • A portfolio of original short-form video and design work that you shot, edited, and designed yourself (required) • Proven experience turning business objectives into social plans, with measurable growth in engagement and community • Advanced video editing skills in CapCut and Adobe Premiere Pro; After Effects or motion graphics experience a strong plus • Strong design skills in Canva and Adobe Photoshop or Illustrator, with a clear eye for layout, typography, and brand consistency • Comfortable shooting on iPhone or mirrorless camera, with working knowledge of lighting, audio, and stabilization • Experience managing creator and UGC partnerships, including briefs, feedback, and deliverables • Comfortable with Meta Business Suite, Instagram Insights, and TikTok Analytics; experience with paid social amplification a plus • Sound judgment in a regulated or reputation-sensitive industry; aesthetic medicine, medspa, beauty, or healthcare experience a significant plus Benefits  Medical (PPO and HDHP options), dental, and vision coverage starting the first of the month after hire, with a company contribution to your HSA on the HDHP plan Paid time off and paid holidays, plus a 401(k) with a safe harbor company match Company paid basic life and AD&D insurance, plus short and long term disability Healthcare and dependent care Flexible Spending Accounts, and an Employee Assistance Program Optional voluntary life, critical illness, accident, and pet insurance Employee perks across our practices